Tag Archives: Channel

Marketers Not Confident With Their Ad Channel Mix

Marketing Guide

by Jack Loechner, Staff Writer @mp_research, September 2, 2016 The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers, according to a newly-released study from Millward Brown Digital (MBD,) and summarized by Marketing Charts. The Millward Brown study says that this continues to be a monumental struggle, … Continue reading Marketers Not Confident With Their Ad Channel Mix →

Your Guide To Personalizing Across Every Channel In 2017

Personalization

by Denise Chan Follow @denisechan26August 13, 2016 Gartner’s 2017 predictions indicate that 87% of marketers expect customer experience to be their primary differentiator. And if you think of the experiences that stick out to you as a consumer, it’s probably when your favorite app notified you about an exclusive event in your area, or when … Continue reading Your Guide To Personalizing Across Every Channel In 2017 →

Not just for payments, mobile wallets an underused consumer channel — [survey]

Consumer Engagement

Urban Airship survey showcases broader potential of mobile wallets. Greg Sterling on July 27, 2016   Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The study sought to explore the “non-payment capabilities” and adoption of mobile wallets as a communication … Continue reading Not just for payments, mobile wallets an underused consumer channel — [survey] →

How To Determine The Best Distribution Channel For Your Products

Product Management

by Joel Goldstein June 30, 2016 Follow @joelgoldsteinJune 30, 2016 When it comes to distribution, unfortunately, there’s no one size fits all approach. Every product will have different distribution needs depending on a number of factors. So, how do you choose the distribution channel that’s right for your product? Ask yourself these questions: Where are … Continue reading How To Determine The Best Distribution Channel For Your Products →

How Marketers Master the Call Channel to Win in the Customer Journey

Marketing Guide

by Katherine Buchholz June 30, 2016June 30, 2016 Believe it or not (you should believe it), your customers are responding to your marketing by calling throughout the customer journey. And you can’t afford to ignore them. They want to call at every stage: from inspiration to research to purchase to post-purchase. According to Google, 62% … Continue reading How Marketers Master the Call Channel to Win in the Customer Journey →

Social Media Through the Eyes of Channel Partners

Social Media Engagement

by Olivier Choron June 10, 2016 Follow @purechannelappsJune 10, 2016 There is no denying that your channel partners see social media as extremely valuable for increasing their overall online presence. The questions we need to ask ourselves are multiple; Are your channel partners really equipped to manage it effectively? And are you, the vendor, providing … Continue reading Social Media Through the Eyes of Channel Partners →

Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud

Marketing Guide

Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations. Barry Levine on May 19, 2016    Invoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this multi-channel environment. The addition by the … Continue reading Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud →

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