Louis Columbus July 7, 2020 Bottom Line: Knowledge-sharing networks have been improving supply chain collaboration for decades; it’s time to enhance them with AI and extend them to resellers to revolutionize channel selling with more insights. The greater the accuracy and speed of supply chain-based data integration and knowledge, the greater the accuracy of custom … Continue reading How to Improve Channel Sales With AI-Based Knowledge Sharing Networks
Austin Gould June 25, 2020 As we have discussed many times before, video content is one of the best ways to engage with your audience. The question is, where do you post your video when you are ready to share it? We recommend a YouTube channel. YouTube is the largest video platform in the world … Continue reading How to Create and Optimize Your YouTube Channel
More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using
Mark Ellis — March 16, 2020 You may have heard that YouTube marketing has become saturated and that it simply isn’t worth becoming a vlogger because there’s too much competition. Nonsense. If you’ve got a great idea for a video channel and have the enthusiasm to go with it, there’s no reason not to get … Continue reading How to Start Your Own Vlogging Channel
Carrie Morgan — February 26, 2020 Are you looking to set up your Reseller Channel Program or perhaps you already have some resellers or business partners on board, and you want to formalize these relationships into a professional partner program? So, how do you go about setting up your reseller program? vait_mcright / Pixabay Why … Continue reading How to Set Up Your Reseller Channel Program
Syed Balkhi — February 12, 2020 If you have a YouTube channel, whether it’s to promote your business or just for fun, you know that constantly coming up with exciting new video ideas can be challenging. Plus, there’s a ton of interesting content on YouTube. In fact, according to Statista, more than 500 hours of … Continue reading How to Find New Content Ideas for Your YouTube Channel
Juan Ortiz — January 15, 2020 Want trust? Show them, don’t tell them Building loyalty and credibility is an important part of profitable indirect partner program. Here are some ways of generating trust when launching your next channel incentives campaign. Gather testimonials Any positive anecdotes, comments or case studies you can gather from past campaign … Continue reading Tips on Trust: Building Credibility With Your Channel Partners
Jared Atchison — November 15, 2019 Are you looking for a way to grow the subscriber count of your brand new YouTube channel? If so, you’re not alone. Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. Couple that startling … Continue reading How to Increase Subscribers on Your Brand New YouTube Channel
Vince Chiofolo — November 6, 2019 If you’re reading this post, it’s likely you’re running incentives to partners and using some sort of system to manage it all. If that’s the case, managing budgets and workflows are likely a big part of your world. Partner incentives, like any system, involves a set of structured rules, … Continue reading Structuring Budgets and Rules in Your Channel Incentive Program
Vince Chiofolo — October 7, 2019 A sales incentive program – like every business initiative – is an orchestra of strategy, creativity, and process, all harmonizing together to align a system with an overall set of goals. Usually, in channel sales programs, these goals are fairly clear cut. Chiefly: make more indirect sales. To get … Continue reading Setting Smart Objectives in Channel Partner Incentive Programs
