Nick Pizzone — August 19, 2018 — August 19, 2018 geralt / Pixabay If you are running a basic channel incentive program and are noticing little to no user engagement, transitioning from an offline to an online system is taking the right step forward. In fact, you don’t have to task yourself with creating a … Continue reading Moving Your Channel Incentive Program From Offline to Online
Ingrid Catlin — August 15, 2018 Follow @blueingy — August 15, 2018 You’ve been using a professional channel incentive program platform, and perhaps it’s been adequate. But even if you’re seeing improved sales results and program participation, is your program really running as efficiently as it could be? Is it the most cost-effective solution for … Continue reading 6 Reasons To Re-evaluate Your Channel Incentive Solution Provider
For The Love Of Email: Trusted Old Channel Ranks First In Survey by Ray Schultz , Columnist, (July 31, 2018) Maybe it’s GDPR and the recent privacy scandals. But consumers prefer the trusted old channels when receiving direct marketing communications. A survey by the UK DMA shows that 73% cite email as their first or … Continue reading For The Love Of Email: Trusted Old Channel Ranks First In Survey
Josh Swenson — July 27, 2018 — July 27, 2018 geralt / Pixabay As a channel marketer, you’re likely very familiar with your top channel partners. They are the ones who engage with you often and send you referrals regularly. If your program has a number of active, vocal partners it’s possible they take up … Continue reading Nurturing Your Long Tail Partners to Maximize Channel ROI
Ingrid Catlin — July 24, 2018 Follow @blueingy— July 24, 2018 Most manufacturers know that channel incentive programs are an effective way to engage and connect with their sales representatives, distributors, dealers and more, in a way that ultimately benefits their bottom line. But managing these incentive programs is a whole different ball game. Managing … Continue reading Are You A Channel Incentive Program DIYer?
Ingrid Catlin — July 12, 2018 Follow @blueingy — July 12, 2018 FeeLoona / Pixabay If you’re in the manufacturing business, you know just how important it is to maintain strong vendor and partner relationships. You might make the best stoves, microwaves, medical devices, carburetors, pool supplies, and so on, but if you don’t have … Continue reading Using Your Channel Incentive Program To Build Better Partner Relationships
It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2. Greg Sterling on May 18, 2018 Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others … Continue reading Report: Cost to drive store visits varies widely by category, mobile most efficient channel
What Execs Need to Know About Marketing, Channel Partners by Peter Thomas , Columnist, May 15, 2018 Channel marketing is misunderstood. The average executive can visualize what a day on the job looks like for a salesperson, a software developer or a human resource professional, but far fewer agree on what it means to be … Continue reading What Execs Need to Know About Marketing, Channel Partners
Columnist Julie Joyce shares tips and tricks for finding link-building prospects. Julie Joyce on January 31, 2018 Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The discovery process!” Just to clarify, when they say “discovery,” they are … Continue reading Channel your inner explorer to find link-building prospects
Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products. Andrew Waber on January 31, 2018 Big brands have been talking for an awfully long time about “acting … Continue reading Big companies are treating Amazon like a branding channel
