Trisha Winter — August 17, 2017 Follow @Trishawinter — August 17, 2017 moritz320 / Pixabay Once you’ve got your referral partner program running, you’ll want to collect data that will help you to optimize and grow the output from your referral partners. To do this I will outline a number of metrics that aren’t merely … Continue reading Building a Referral Partner Channel: Key Metrics For a Referral Partner Program
The Store As A Digital Channel by Bob Welch , Columnist, July 26, 2017 Customers who are visiting a physical store or an online store are on a mission; they are looking for something; they are fulfilling a need. To drive loyalty and increase sales, providing consumers with personalized convenience is critical for retailers. However, … Continue reading The Store As A Digital Channel
As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets. Chris Wareham on July 24, 2017 Despite all the advancements we’ve seen in computing, the way consumers interact … Continue reading Voice is an important new channel for brands to measure, but not in a silo
Trisha Winter — July 19, 2017 Follow @Trishawinter — July 19, 2017 The next step in building your referral partner channel is to ensure that you are enabling referral partners with all of the information and capabilities they need to be successful. Right after registering, the referral partner should be sent to a personal referral … Continue reading Building a Referral Partner Channel: Step 3 – How to Enable Referral Partners
Dan Sincavage — July 13, 2017 Follow @dansincavage — July 13, 2017 geralt / Pixabay As goods move from manufacturer to wholesaler to retailer to consumer, each party has its own interests. For the businesses in that chain, those interests are often centered on core company goals like increased sales or profitability. Channel partner managers … Continue reading Channel Partner Program Management: An Actionable Guide
Trisha Winter — June 29, 2017 Follow @Trishawinter — June 29, 2017 geralt / Pixabay Once you’ve identified potential referral partners, it’s time to get their attention and convince them of the value of becoming a referral partner for your business. So why should they partner with you, anyway? Here are some value props to … Continue reading Building a Referral Partner Channel: How to Engage and Recruit Partners
Trisha Winter — June 27, 2017 Follow @Trishawinter — June 27, 2017 So you’re sold on the value of referral partners, but who do you recruit? You could go after individuals or large entities that are willing to enable their sales teams to pass you referrals. Both are credible approaches, but first you need to … Continue reading Building a Referral Partner Channel: Step 1 – Identify Potential Partners
In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites. Adri Nowell on June 26, 2017 Reaching the modern-day customer is tough. With online shopping, customers have access to an unlimited number … Continue reading Four ways brands can boost retail channel sales through content
Think The Voice Channel Is Dead? Think Again by Amy Livingstone , Op-Ed Contributor, June 21, 2017 These days, when people have a question or concern about your products, they almost always reach for their mobile device. But what they do next may surprise you. Research shows that digital channels such as Web chat, Twitter, … Continue reading Think The Voice Channel Is Dead? Think Again
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers. Josh Todd on May 18, 2017 Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only … Continue reading Mobile is not the only channel to the customer, but it’s the most powerful one
