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Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI. Michele Morelli on October 16, 2024 As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most … Continue reading How AI and ML bridge the attribution disconnect across marketing channels
Sailing Across Holiday Shopping Channels by Laurie Sullivan , Staff Writer @lauriesullivan, October 7, 2024 California has an abundance of stores that buy back their clothing — namely Eileen Fisher, and Canada Goose. Others resell high-end clothing such as The Real Real. Last week, California Governor Gavin Newsom signed legislation requiring apparel companies to accept unwanted … Continue reading Sailing Across Holiday Shopping Channels
Google TV Network With Ad-Supported Channels Ties To Google Ads Platform by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2024 ctv Google strengthened its connected TV (CTV) advertising offering by launching the Google TV network across more than 20 million monthly active Google TV and Android TV OS devices. It connects in-stream video inventory across … Continue reading Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
Meta brings Instagram’s broadcast channels to Facebook and Messenger The Telegram-like feature gives page administrators a one-way messaging tool. Mariella Moon Thu, Oct 19, 2023 Meta Back in February, Meta launched a Telegram-like feature for Instagram called “broadcast channels,” which introduced a one-way messaging feature to the app. It gave creators a way to … Continue reading Meta brings Instagram’s broadcast channels to Facebook and Messenger
Performance Marketers Shifting Budgets Among Channels by Laurie Sullivan @lauriesullivan, August 3, 2023 Distribution of marketing budgets this year will change, according to the results from a survey released today from Wunderkind, a digital marketing platform. Some 44% of those participating in the survey said performance marketing budgets will increase, while 41% said budgets will … Continue reading Performance Marketers Shifting Budgets Among Channels
A new partnership with Phuzion Media will give retailers better visibility into traditional offline media. Kim Davis on July 27, 2023 Commerce media platform Criteo has announced a partnership with U.K.-based mobile image recognition platform Phuzion Media. The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and … Continue reading Criteo to use image recognition to help connect online and offline channels
Marketing Meter: Brands Have Trouble Measuring ROI Across Channels by Ray Schultz , Columnist, May 23, 2023 Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying … Continue reading Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
How to Diversify your Sales Channels using Live Shopping on your E-commerce Website Navneet Bali / 03 May 2023 Ever wonder why some brands consistently outperform others? It’s not just luck or a better product. These brands are successful in creating tailored strategies for the channels they sell through. You will achieve the best … Continue reading How to Diversify your Sales Channels using Live Shopping on your E-commerce Website
Instagram is adding ads to search results and has a new Reminder Ads feature, but it risks oversaturating an already ad-filled product. Constantine von Hoffman on March 22, 2023 Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, is expected … Continue reading Instagram unveils two new advertising channels
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot. Constantine von Hoffman on March 1, 2023 “Hey Siri, lead a protest.” Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer … Continue reading Siri and Alexa may be used by protesters to attack customer support channels
