Tag Archives: ChannelSpecific

Weaving Channel-Specific Content For An Expanding Brand

Content Management

by Laurie Petersen, July 5, 2016 For 16 years, Ethelbert Williams drove go-to-market and channel expansion strategies for consumer giants Kimberly-Clark, Procter & Gamble, L’Oreal and Unilever. As CMO of InstaNatural, a natural organics products company in Orlando, Fla., he is responsible for global marketing, brand development and sales strategy. Williams speaks next month at … Continue reading Weaving Channel-Specific Content For An Expanding Brand →

Increasing Sales Beyond Your Site: Channel-Specific Distribution Strategies

Sales Techniques

by Maria Haggerty January 10, 2016January 10, 2016 There is no doubt that in 2016, the most successful brands will be omnichannel in nature. This means that they will be selling anywhere the customer is potentially looking, i.e. online marketplaces, their owned and operated website, physical stores, social media and even TV. Yet, as brands … Continue reading Increasing Sales Beyond Your Site: Channel-Specific Distribution Strategies →

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