By Jessica Bursztynsky August 22, 2022 It seems like everyone is on BeReal these days—including Chipotle. BeReal, which launched in 2020, asks users to upload one post per day to provide a more authentic view of life for their friends. The photo prompts appear seemingly at random, and users have to send posts within … Continue reading Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?
Marketers and customers are locked in a continuum of ongoing change Chris Wood on March 16, 2021 On January 1, 2021, MarTech Editorial Director Kim Davis explained, kicking off the MarTech conference today, “everything wasn’t suddenly new again. It wasn’t a sudden reset. We’re living and working in a continuum of change — change which … Continue reading MarTech: Chasing the changing customer
Randy Milanovic — March 22, 2018 Follow @kayak360 — March 22, 2018 Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end … Continue reading Why So Many SEOs are Chasing Their Tails
Will Thomson — February 8, 2018 Follow @WillRecruits — February 8, 2018 In 2007 I lost my job. I didn’t hit quota. I was put on a P.I.P. (Performance Improvement Plan) and I didn’t make the numbers I was supposed to make. I worked hard. I put in the hours. I just didn’t meet their … Continue reading Are You Chasing or Being Chased by Employers?
Mike Hasler — May 17, 2017 — May 17, 2017 True or false: your outsourced contact center provider is just another vendor. Attempting to establish a strategic partnership with your contact center is like chasing a unicorn. It’s a valid question. There are plenty of areas of your business that you outsource without a second … Continue reading Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?
Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. Wesley Young on October 11, 2016 Getting the attention of today’s consumer … Continue reading Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
by Sunil Bagai June 28, 2016 Follow @ZenithtalentJune 28, 2016 The highest performing talent acquisition professionals today are those who understand the importance of content. Their success springs from a superior command over recruitment marketing strategies, filled with captivating storytelling and actionable intelligence. Even large enterprises are discovering this. Last fall, GE reinvented its long-standing … Continue reading Recruitment Marketing: Attract Top Candidates Instead of Chasing Them
Brent PohlmanSeptember 13, 2015 Social Media is now the activity that marketers like to put on their resume as having so much marketing experience. Is this real experience or a bunch of fluff? You see it on people’s resumes and Linkedin Profiles. However, if you ask a follow-up question like how do they use social … Continue reading Chasing the Social Media Prize is a Losing Effort
Will KerschbaumAugust 30, 2015 Being a Creative is a tricky thing. There are going to be days when the right side of the brain isn’t humming along at 100%. Since the writers and designers at The Whole Brain Group work in a fast-paced environment, we all need to have go-to methods to jumpstart our creative … Continue reading Chasing The Muse: What To Do When Your Creativity Collapses
Rick WhittingtonApril 27, 2015 Bryce owns a successful but small company that sells water testing supplies. His company manufactures them and sells these supplies through their website to chemists in industrial applications. I spoke with Bryce recently about better marketing his products online, and he was understandably proud to tell me this: “Most of our … Continue reading Is Your Website Chasing Away New Business Opportunities?
