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A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. Océane Li on February 11, 2025 Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential to … Continue reading How ChatGPT search reshapes the B2B buyer’s journey
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. Danny Goodwin on February 4, 2025 Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s … Continue reading ChatGPT growing as a traffic referrer, reshaping search behavior, report says
Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT by Laurie Sullivan , Staff Writer @lauriesullivan, December 26, 2024 Ad agencies, publishers and brands have quietly complained that artificial intelligence (AI) generated search can bury content, but several industry veterans have developed tech that tracks query results to determine website visibility. Klaus-M Schremser, Josef … Continue reading Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
In a new study, researchers found that ChatGPT creates websites full of deceptive patterns. BY Chris Stokel-Walker Generative AI is increasingly being used in all aspects of design, from graphic design to web design. OpenAI’s own research suggests humans believe web and digital interface designers are “100% exposed” to their jobs being automated by ChatGPT. And … Continue reading ChatGPT was tasked with designing a website. The result was as manipulative as you’d expect
ChatGPT rejected 250,000 election deepfake requests OpenAI reveals the results of its strategy for 2024 US presidential elections. mariella moon Sat, Nov 9, 2024 NurPhoto via Getty Images A lot of people tried to use OpenAI’s DALL-E image generator during the election season, but the company said that it was able to … Continue reading ChatGPT rejected 250,000 election deepfake requests
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months. Danny Goodwin on October 31, 2024 Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search the web for several months, but today’s update is part of … Continue reading ChatGPT search officially launches
What if you could simulate marketing programs using a CDP before investing in the technology? Marc Sirkin on September 4, 2024 What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case … Continue reading How to use ChatGPT to simulate martech tools and marketing strategy
Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks. Anita Brearton on August 12, 2024 Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more … Continue reading Meet my research team: Gemini, ChatGPT, and Perplexity
July 12, 2024 Octogenarian journalists sue ChatGPT makers to protect their original work Deemed too similar to lawsuits filed late last year, the Massachusetts duo’s January complaint has been folded into a consolidated case brought by other nonfiction writers as well as fiction writers represented by the Authors Guild. BY Associated Press When two octogenarian buddies … Continue reading Octogenarian journalists sue ChatGPT makers to protect their original work
Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2024 Each percentage point of search market share — valued at $1.2 billion — continues to shift how technology reshapes digital in unexpected ways, says Jim Yu, BrightEdge founder. Google still dominates search. The data generated … Continue reading Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic
