Tag Archives: ChatGPT

How ChatGPT is set to change marketing technology

A Q&A with TrustInsight’s Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful. Constantine von Hoffman on February 10, 2023 We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been … Continue reading How ChatGPT is set to change marketing technology →

Leveraging ChatGPT to save advertising professionals’ time by Fluency

ChatGPT

Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical. Fluency on February 10, 2023 The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work … Continue reading Leveraging ChatGPT to save advertising professionals’ time by Fluency →

Does ChatGPT pose an existential threat to marketers?

ChatGPT

Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work. Chris Schermer on February 8, 2023 Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November … Continue reading Does ChatGPT pose an existential threat to marketers? →

ChatGPT set to shake up search

ChatGPT

Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard. Kim Davis on February 6, 2023 Microsoft Bing, the search engine that has been engaged in a losing battle with Google since its 2009 launch, is set to incorporate ChatGPT in its search interface within a matter of … Continue reading ChatGPT set to shake up search →

When I asked ChatGPT to write an article about ChatGPT

ChatGPT

ChatGPT isn’t yet a tool that can run without close supervision. But it’s something marketers are paying attention to. Josh Perlstein on January 30, 2023 Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital … Continue reading When I asked ChatGPT to write an article about ChatGPT →

Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget

Software Development

Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget by Laurie Sullivan @lauriesullivan, January 18, 2023 Portland agency 2Player used artificial intelligence (AI) to produce the six commercials for Provo, Utah-based Storied, a family-history technology startup rebranded from World Archives, which provides access to historical newspaper content. The announcement was made Wednesday. Storied … Continue reading Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget →

Microsoft Announces General Availability Of Azure OpenAI Services, ChatGPT Coming Soon

Microsoft Partnerships

Microsoft Announces General Availability Of Azure OpenAI Services, ChatGPT Coming Soon by Laurie Sullivan @lauriesullivan, January 17, 2023 Microsoft has announced it will add OpenAI’s artificial intelligence (AI) bot ChatGPT to its cloud-based Azure service, building on an existing relationship between the two companies. Azure OpenAI has only been available to a limited set of … Continue reading Microsoft Announces General Availability Of Azure OpenAI Services, ChatGPT Coming Soon →

Everyone Should Be Calling ‘Code Red’ On ChatGPT

AI Tools

Everyone Should Be Calling ‘Code Red’ On ChatGPT by Dave Morgan , Featured Contributor, January 12, 2023 I have been working In the “new media” field for more than three decades. Over those years, there have been four times I’ve seen technology that — from the moment I saw it — made clear it would … Continue reading Everyone Should Be Calling ‘Code Red’ On ChatGPT →

AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said

Marketing Innovation

AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said aimClear, Friday, December 16, 2022 ChatGPT is all the rage. This latest evolution of artificial chat intelligence has some marketers worried about their jobs. Output from ChatGPT ranges from extraordinary to equivocating, self-admittedly incorrect, and fluent bullsh*t. The AI-infused output is characteristically … Continue reading AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said →