Tag Archives: CIMM

ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace

ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace by Joe Mandese @mp_joemandese, May 6, 2022 Three important ad trade bodies – the Association of National Advertisers, the American Association of Advertising Agencies, and the Advertising Research Foundation’s Coalition for Innovative Media Measurement (CIMM) – Thursday said they are fielding a new study to “explore … Continue reading ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace →

CIMM Day 2: Will Multiple Currencies Require A Currency Converter?

Payments Services

CIMM Day 2: Will Multiple Currencies Require A Currency Converter? by Tony Jarvis , Op-Ed Contributor, February 18, 2022 Day 2 of the Coalition for Innovative Media Measurement (CIMM) summit continued with industry leaders expounding on “converged TV measurement and data,” but the focus shifted to the need for currency equivalences and how they might … Continue reading CIMM Day 2: Will Multiple Currencies Require A Currency Converter? →