Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. Jay Mandel on May 20, 2024 Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the … Continue reading Escaping the marketing circus: How empathy can realign brands, audiences and results
Anthony Mersino July 8, 2020 Previously I wrote about the three most popular entry-level agile certifications and I referenced a great 2016 article from Bob Galen. I was surprised – shocked actually – to learn that Bob had catalogued 113 possible certifications for agile people. The list was overwhelming and I put it aside. Recently, … Continue reading The Circus of Agile Certifications
by Denny McCorkle January 20, 2016 Follow @DennyMcCorkleJanuary 20, 2016 Digital and social media have changed communication and the practice of marketing. This blog post tells a story about this paradigm shift. Promotion is not as it used to be. As part of the marketing mix (or the 4 P’s), Promotion is simply how you … Continue reading The Circus is Coming to Town: A Digital Marketing Update
