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Tag Archives: Cite

One In Three B2B Marketers Cite Data As Critical Challenge

B2B Engagement

One In Three B2B Marketers Cite Data As Critical Challenge by Laurie Sullivan  @lauriesullivan, Yesterday Dun & Bradstreet has released its fifth annual Data-Driven Marketing and Advertising Outlook, which found that 88% of B2B marketers believe they should focus on the customer experience (CX) similar to their B2C counterparts. One-quarter of respondents feel they lag behind their … Continue reading One In Three B2B Marketers Cite Data As Critical Challenge →

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