Trust In Google Ads Down, PPC Report Cites AI As Top Priority by Laurie Sullivan , Staff Writer @lauriesullivan, April 5, 2024 Implementing artificial intelligence (AI), machine learning (ML) and automation to further develop skills; improve return on ad spend, CPAs, conversions and leads; measurement of first-party data, attribution, removal of cookies, conversion tracking, and Google … Continue reading Trust In Google Ads Down, PPC Report Cites AI As Top Priority
India demands $12B from online gaming firms, cites tax evasion Radek Zielinski / Oct 25, 2023 In a massive crackdown, Indian tax authorities have issued notices to numerous online gaming companies demanding approximately 1 trillion rupees ($ 12.03 billion) in taxes that the companies allegedly evaded over the years, a senior government official revealed … Continue reading India demands $12B from online gaming firms, cites tax evasion
YouTube Reverses Misinformation Policy, Cites Political Balance by Laurie Sullivan @lauriesullivan, June 2, 2023 YouTube has reversed a decision it made three years ago to ban videos claiming former President Trump won the U.S. presidential election in 2020. The company on Friday announced it will stop removing content that advances false claims that widespread fraud, … Continue reading YouTube Reverses Misinformation Policy, Cites Political Balance
Teads’ New President Monique Pintarelli Cites Barbara Walters As Inspiration by Laurie Sullivan @lauriesullivan, January 3, 2023 The global media platform Teads on Wednesday will announce the promotion of Monique Pintarelli to president of North America. In her new role, Pintarelli will continue to report to Teads co-CEO Jeremy Arditi and expand her role to … Continue reading Teads’ New President Monique Pintarelli Cites Barbara Walters As Inspiration
IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown by Joe Mandese @mp_joemandese, September 29, 2022 IPG Mediabrands’s Magna this morning becomes the latest of the Big 4 holding company forecasting units to lower U.S. ad growth expectations for this year and next, due mainly to the slowdown in the U.S. and global economies. Magna reduced … Continue reading IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown
