August 08, 2024 How a network of ex-Tesla employees created $10 billion worth of U.S. clean-energy investments From new batteries to EV chargers to battery recycling, ex-Tesla employees are creating a web of new entries into the clean energy space. Here’s what they say working at Tesla taught them. BY Adele Peters At a former steel … Continue reading How a network of ex-Tesla employees created a $10 billion worth of clean energy startups
TikTok is trying to clean up its ‘For You’ recommendations The app will penalize creators who repeatedly post potentially “problematic” content. karissa bell Thu, Apr 18, 2024 TikTok TikTok is ramping up penalties for creators who post potentially “problematic” content and tightening its rules around what can be recommended in the app. The updates … Continue reading TikTok is trying to clean up its ‘For You’ recommendations
Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database
Users will be able to access TruAudience identity-related data directly within Snowflake’s data clean room, Samooha. Kim Davis on February 28, 2024 TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity … Continue reading TransUnion announces data clean room partnership with Snowflake
LiveRamp adds new data clean room capabilities with the acquisition of Habu. Kim Davis on January 18, 2024 Data platform LiveRamp, a key player in the identity resolution space, has announced the $ 200 million acquisition of marketing data startup Habu. Habu’s data clean room capabilities will allow LiveRamp clients to safely and securely share … Continue reading LiveRamp acquires data clean room startup Habu
By Jared Newman October 10, 2023 In the transition from desktop software to cloud-based apps, Deta founder and CEO Mustafa Abdelhai believes that something went wrong. While web apps such as Google Docs, Trello, and Miro let you manage documents and notes from anywhere, they don’t always play nicely together. Moving data between them can … Continue reading Deta’s weird new web-based workspace aims to clean up your digital life
Here’s how enterprises are using data clean rooms to improve the return on their customer data investments. Apoorv Durga on July 12, 2023 With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with … Continue reading Data clean rooms: A beginner’s guide
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know
Q&A: Clean Rooms Aren’t A Magic Solution For Addressability by Karlene Lukovitz @KLmarketdaily, June 29, 2023 There are a lot of opinions out there when it comes to mobile marketing challenges and solutions. This week, Mobile Insider asked Todd Rose, senior vice president of business development and GM, identity and addressability at multinational mobile advertising … Continue reading Q&A: Clean Rooms Aren’t A Magic Solution For Addressability
What data clean room is right for you? It depends on the team and technology you have in place. Chris Wood on June 22, 2023 Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As … Continue reading Evaluating data clean rooms for your organization
