By Ashley Cooksley February 01, 2024 My first job out of college was working at Barry Diller’s CitySearch (which became Ticketmaster-CitySearch before it was folded into AOL). We had weekly awards called Quantum Leaps. I remember the rush and thrill I’d get for receiving these simple notes. One was for having a great attitude … Continue reading Why celebrating small wins is key when the big picture isn’t clear
By Clint Rainey November 14, 2022 First Meta, Stripe, Snap, and Twitter. Now Amazon: A round of mass layoffs is coming for the e-commerce juggernaut. According to reports on Monday, Amazon is preparing to lay off as many as 10,000 employees, marking its largest-ever round of job cuts, though only about 1% of … Continue reading Rumors of pre-Black Friday layoffs at Amazon look like a clear recession signal
Liz Kislik September 2, 2021 As a management consultant and executive coach, I’m often present when crucial presentations are being made to boards, senior leadership, and top customers. Although many presenters have good technical chops, know their stuff, and care a lot, their presentations often confuse rather than persuade their audience. It’s remarkable how often … Continue reading How to Be Clear and Compelling When You Make an Important Presentation
We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Greg Heist on June 30, 2020 There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads … Continue reading It’s clear the era of traditional mass messaging is over
B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows
Rick Lepsinger — October 30, 2018 Follow @onpoint_llc — October 30, 2018 RyanMcGuire / Pixabay Organizations often put a lot of thought into organizing teams and getting them up and running. But a team is an ongoing social environment that requires a lot of care and maintenance to ensure that it keeps performing effectively. While … Continue reading Clear Warning Signs of a Dysfunctional Team
Visual Search Speaks Loud And Clear For Ecommerce by Laurie Sullivan @lauriesullivan, (October 24, 2018) Forecasts from a top Wall Street analyst suggest visual search will make a major impact in the way ecommerce companies build out their future services. Aaron Kessler, Raymond James analyst, in a research report released Wednesday wrote how companies … Continue reading Visual Search Speaks Loud And Clear For Ecommerce
Bryan Tweed — June 4, 2018 — June 4, 2018 Whether you’re trying to climb the corporate ladder, broaden your skillset, or find a new job, your networking strategy can lead you to individuals that are ready, and willing, to help. Additionally, connecting with industry peers and leaders can provide you with unique growth and … Continue reading Leveraging Your Professional Networking Strategy in 4 Clear Steps
Mike Paton — March 17, 2018 Follow @mpaton — March 17, 2018 Most entrepreneurs know well the feeling of “flying blind.” It can feel like you’re running your business and making big decisions on vague sensations, feelings and emotions rather than using data that helps you make a quick, but fully informed, unbiased decision. During … Continue reading Clear the Fog – Strengthen Your Data Component
Neil Shorney — January 12, 2018 Follow @NavanterLtd — January 12, 2018 EContti / Pixabay How many times do you plan a communication to your sales (or any other) team, deliver that communication, then realize that it had a very different effect from that which you intended? Sure, you said everything correctly, but your team … Continue reading Delivering a Clear Leadership Message
