Jordan Con — November 8, 2017 Follow @jordanmcon — November 8, 2017 Jay Baer, in Why Social Will Never Get The Credit It Deserves: “It’s very, very difficult to fully account for the impact and the power of social media and its influence on our purchasing decisions.” Frank V. Cespedes, Senior Lecturer at Harvard Business … Continue reading Clearing Things Up — Connecting Social Media to Sales
Eric Webb — April 18, 2017 — April 18, 2017 We all know of Publishers Clearing House (PCH). Their annual sweepstakes draws a lot of attention. Started by a direct marketing firm to help drive subscriptions for publishers, it grew steadily from the 1950’s and expanded into selling merchandise as well. In 2006, they purchased … Continue reading Publishers Clearing House: Lessons in Audience Neglect
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer. Barry Levine on February 14, 2017 Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one … Continue reading Publishers Clearing House attributes 26 percent revenue lift to header bidding
