We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Frank conversations with executives touched on risk and business acumen; things marketers probably don’t think about very often. Mike Pastore on February 5, 2025 Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as this year. Stouse is working on a book … Continue reading What do C-level execs think of their GTM strategies?
Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. Andrew Waber on July 18, 2018 Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions … Continue reading Looking to grow into a C-level leadership role? Focus on e-commerce.
Dave Sutton — June 4, 2018 — June 4, 2018 Marketing today is like drinking from a firehose. The rate of change in the industry is mind-numbing while the skill set continuum required expands just as quickly. Technology’s exponential growth has given rise to almost 7,000 total marketing technology solutions by 2018, as well as … Continue reading Are CMOs the Most Endangered C-level Species in 2018?
Stephanie Newby August 3, 2015 “You’ve got to play to win.” “With great risk, comes great reward.” Both of those popular phrases address the same concept – that in order for a company to grow, the leaders must be invested in every aspect of the business and willing to embrace technology, communication, and social changes. That … Continue reading Taking the Social Media Plunge at the C-Level
