Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. Andrew Waber on July 18, 2018 Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions … Continue reading Looking to grow into a C-level leadership role? Focus on e-commerce.
Dave Sutton — June 4, 2018 — June 4, 2018 Marketing today is like drinking from a firehose. The rate of change in the industry is mind-numbing while the skill set continuum required expands just as quickly. Technology’s exponential growth has given rise to almost 7,000 total marketing technology solutions by 2018, as well as … Continue reading Are CMOs the Most Endangered C-level Species in 2018?
Stephanie Newby August 3, 2015 “You’ve got to play to win.” “With great risk, comes great reward.” Both of those popular phrases address the same concept – that in order for a company to grow, the leaders must be invested in every aspect of the business and willing to embrace technology, communication, and social changes. That … Continue reading Taking the Social Media Plunge at the C-Level
