Tag Archives: Click

Beyond ‘click here:’ 4 rules for better email CTAs

“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones. Kath Pay on May 15, 2023 I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) … Continue reading Beyond ‘click here:’ 4 rules for better email CTAs →

The Click Count — Worldwide Email Metrics: Who’s Winning And Losing

Email Metrics

The Click Count — Worldwide Email Metrics: Who’s Winning And Losing by Ray Schultz , Columnist, March 20, 2023 North America is far from the world leader in email metrics. It has lower open and click rates than the global average, and higher unsubscribe rates, according to breakout statistics from Sendinblue’s Email Marketing Industry Benchmark 2023. … Continue reading The Click Count — Worldwide Email Metrics: Who’s Winning And Losing →

Edgemesh announces new feature to fight ad and click fraud

Fraud Management

Ad spend losses from fraud will cost US companies $23 billion this year. Constantine von Hoffman on April 27, 2022 E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. What it does. Ad Protect is an upgrade of the Edgemesh Server. It … Continue reading Edgemesh announces new feature to fight ad and click fraud →

Click Arbitrage Is Alive And Well, Thanks To Automation

Marketing Tools

Click Arbitrage Is Alive And Well, Thanks To Automation by Janel Laravie , Op-Ed Contributor, April 13, 2022 Early in my digital career I learned the ropes of pay-per-click, which included things like the Overture Keyword Tool, bid jamming, affiliates and click arbitrage. It truly amazes me how cyclical paid search can be. Trends can … Continue reading Click Arbitrage Is Alive And Well, Thanks To Automation →

15 Ways to Lower Your Cost Per Click in Google & Facebook Ads

PPC Strategies

Susie Marino August 21, 2021 With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC). So, using … Continue reading 15 Ways to Lower Your Cost Per Click in Google & Facebook Ads →

Click Fraud: Which Are the Primal Sources Doing It?

Fraud Management

Peter Navarro August 19, 2021 Click fraud is a malicious activity of repetitively clicking on an advertisement being hosted on a website, either to induce revenue for the host of the site or to drain the advertiser’s funds. Click fraud is widely experienced amongst the group of users who are doing PPC marketing. Many digital … Continue reading Click Fraud: Which Are the Primal Sources Doing It? →

Up On the Housetop Click, Click, Click – How a Website is Like Building a House

Website Special Guidelines

Brian Basilico December 10, 2020 Are you starting to get into the holiday spirit yet? If not, let me sing you a little tune. “Up on the house top click, click, click. How a website is like building a house.” I know that’s not how it goes, but that’s what we’re going to talk about … Continue reading Up On the Housetop Click, Click, Click – How a Website is Like Building a House →

Why Viewers Click the “Skip” Button and How to Avoid It

Product Development

Osama Khabab September 23, 2020 “Never have I ever hit the skip button on a YouTube ad.” Everyone in the room takes a shot. We’ve all done it. We’re all eager to do it whenever an ad comes between us and our YouTube binge. So why do marketers still spill their dollars on video ads … Continue reading Why Viewers Click the “Skip” Button and How to Avoid It →

Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects

Search Engine Ranking

Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects →

Click Segmentation…Breaking It Down

Marketing Segmentation

River Cartie — August 24, 2019 — August 24, 2019 Click……click……clickety…click…click…click. What is Click Segmentation? Click segmentation is a process of having contacts self-segment, based on a link, or links, they click on. Sounds kind of boring, right? Well, I’m not going to lie. It is kind of boring. But from a marketing point of … Continue reading Click Segmentation…Breaking It Down →