Zach Heller — March 21, 2019 Follow @zheller — March 21, 2019 Buttons are everywhere online, having replaced text links in most places as new technology has shifted consumers from clicking our mice to tapping our fingers. Buttons are the go-to link. And they are critical for marketers to get right. Why? Because buttons act … Continue reading How to Get People to Click on Your Buttons: A Crash Course
People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query. The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands
Anton Eliasson — September 17, 2018 Follow @antoneliasson — September 17, 2018 Instagram Stories are totally absorbing to viewers, yet still new to marketers. Despite the flood of beautiful, full-screen videos, some brands still don’t know how to get new customers to “swipe up.” If you can master Stories now, you’ll be ahead of the … Continue reading Swipe Up: How to Make Instagram Stories Ads People Want to Click
Amazon — Once Again- – Fights Fake Reviews, Click Fraud by Laurie Sullivan @lauriesullivan, (July 31, 2018) Scams used to outsmart Amazon’s algorithms that are intended to rank and serve up the most relevant products at the top of the results page are growing nearly as fast as its budding search and advertising businesses. The … Continue reading Amazon — Once Again- – Fights Fake Reviews, Click Fraud
Josh Slone — January 25, 2018 — January 25, 2018 It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category and start a series on key performance indicators (KPIs) specific to the world of cold email. First up on the … Continue reading Click Through Rate (CTR): Guide to Understand and Improve Email Performance
Roman Kniahynyckyj — July 19, 2017 Follow @kniahynyckyj — July 19, 2017 Anyone who knows inbound marketing knows blogging is an essential element in the mix. But even though it’s essential to write a steady stream of blogs, people aren’t going to find it essential to read them – unless, of course, you give them … Continue reading Blog Title Tips that Can Make People Click
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. Amanda Evans on June 19, 2017 Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a … Continue reading PPC strategy: Planning beyond the click
Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it. Matt Lawson on March 1, 2017 Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of … Continue reading Sharing is caring: Click share and post-holiday shopping success
The Email Edge: Debunking The Click Myths by Ray Schultz, Columnist, February 13, 2017 Fewer than one in ten marketers believe their emails are relevant to customers, a UK DMA survey shows. And two in five say that some of them are. That doesn’t show much confidence. Are U.S. marketers any more secure in their … Continue reading The Email Edge: Debunking The Click Myths
Brad Smith — January 4, 2017 Follow @bsmarketer— January 4, 2017 Best practices say email blasts should be sent on Tuesdays. Preferably, the mornings. Everyone knows that. It’s commonly accepted. Like death and taxes. We may not like it necessarily, but it’s inevitable. But here’s the problem. You (and your customers) are going to get … Continue reading Saturday is the New Tuesday: Why Email Click Rates Improve Over the Weekend
