In the third and final article on the mobile search impact of Android Marshmallow’s new features and capabilities, contributor Cindy Krum discusses the “Click to Search” feature. Cindy Krum on November 17, 2015 As Google’s crawling technology becomes more sophisticated and prolific with the release of Android Marshmallow, search behavior is expanding with new input … Continue reading Android 6 “Marshmallow” & SEO Series: Click To Search With Google Mobile
by Ian Newcombe November 15, 2015 Follow @Ian_NewcombeNovember 15, 2015 Improving the customer experience is about everything from embracing technology in-store to offering click and collect services according to Sanderson’s Retail Insights 2015 report. To remain competitive in today’s world, retailers have to embrace new ways of doing business – whether through improved delivery options … Continue reading Click & Collect, Contactless and Customer Service: What We Learned From the Retail Insights Survey 2015
by Ari Gillam November 8, 2015November 8, 2015 Email marketing is the constant in the fast-growing world of digital marketing. While social media platforms are increasingly influential, email marketing has remained the top ROI channel for over 10 years. Keep up with the trends of social media, but know that they fade in and out … Continue reading Ramp Up Your Email Click Through Rates with 4 Persuasion Principles
Jeff ShjarbackNovember 7, 2015 Pay-per-click, or PPC, marketing, is an approach to business promotion that enables companies to connect with people as they search the internet for products or services. The primary purpose of pay-per-click advertising is to direct these individuals – who have already indicated their interest in a particular product or service by … Continue reading Pay Per Click Marketing Strategies For Beginners
Liesha PetrovichOctober 12, 2015 Almost 70% of online shoppers abandon their shopping carts before they make an actual purchase, according to the Baymard Institute. This translates into approximately $ 4 trillion worth of abandoned merchandise! That means you had them, but somehow you lost them. They slipped through your fingers and clicked away from your … Continue reading Top 3 Reasons Customers Click Away from Your Shopping Cart
Kristin LisakSeptember 15, 2015 In today’s marketing environment, any successful campaign has to have an email component. The good news: it’s an inexpensive, effective way to reach an audience. The bad news: the competition is steep. The main measure of email campaign performance is the click through rate—the number of people who click on your … Continue reading How to Improve Click Through Rates in Email Marketing
Ben SmithAugust 18, 2015 Think twice, click once. It’s something you hear said in hindsight after some sort of monumental fallout occurs when someone has posted something awful on social media or, because we’re all about email here, sent a message that they probably would’ve been better off not sending. So consider this a PSA … Continue reading Think Twice, Click Once: 3 Company Emails People Regretted Sending
Erin Sagin August 17, 2015 When I speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a very valid concern for many PPC practitioners. That said, fearfulness of click fraud is no reason to avoid … Continue reading 4 Powerful Ways to Eliminate Click Fraud in Your Account
How do you generate more clicks? Hint: personalization. Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Steve Olenski on August 3, 2015 According to a recent study, the average human attention span is now shorter than that of a goldfish. This means that if you … Continue reading How To Compel Your Audience To Click: 4 Custom Tools For Vastly Improving Your Sales
Bryan GudmundsonJuly 19, 2015 The ideas behind email marketing are fairly simple. You are either attempting to acquire new customers or increase the value of existing customers. It’s when you begin to optimize your email campaigns that the complexity becomes apparent. Last week, we discussed email marketing ideas that increase open rates, and this week … Continue reading Email Marketing Ideas To Boost Click Rates
