Columnist Dela Quist contends that email’s potential to impact brand awareness and favorability is getting short shift — but says that will change in 2015. Dela Quist on February 27, 2015 Since the inception of email as a marketing medium, it’s been thought of as a bottom-of-the-funnel marketing tool – driving conversions and purchases using … Continue reading Life Beyond The Click: Email In 2015
Tag Archives: Click
Seven On-Site Methods to Drive Users To Increase Click Through
by Bernadette Coleman February 17th, 2015 Bernadette Coleman Bernadette Coleman CEO Advice Interactive Group What can local businesses do to take advantage of how user behavior affects their local rankings? How can you tell Google your website is worth visiting? The more a site visitor clicks on your page, the more popular your website will … Continue reading Seven On-Site Methods to Drive Users To Increase Click Through
It’s All About the Click: email Marketing
Angela Hausman, PhD December 31, 2014 Email marketing is still the preferred form of contact for most consumers. But, are you making the most of your email marketing campaign? Here are my tips for creating a successful email marketing campaign. Google Tabbed Inbox and Smart InboxGetting users to open your emails was always … Continue reading It’s All About the Click: email Marketing
It’s All About the Click: Traditional Media Versus Digital Media Versus Social Media
Angela Hausman, PhD November 22, 2014 Conversion is the end zone in marketing. Not just getting folks to buy your product, but speeding them on their buying journey by signing up for your mailing list, downloading your white paper, or going to a webinar. Don’t believe me? According to Hubspot research, 13% of … Continue reading It’s All About the Click: Traditional Media Versus Digital Media Versus Social Media
3 Reasons People Don’t Click on Your Ad
By Zach Heller, Published November 12, 2014 You spend a lot of time and energy creating online ads to lure people to your website. And you likely also spend a lot of money to place those ads on websites where your potential customers are spending time. So why aren’t they clicking? Why aren’t you getting … Continue reading 3 Reasons People Don’t Click on Your Ad
Click Through Rate (CTR) Retires as the Top Campaign Success Metric
By Nick Dan-Bergman, Published November 4, 2014 If you are marketing professional, chances are the infamous click through metric is one that you are familiar with and have been fixated on to measure your mobile campaign success. According to a recent xAd/Neilson study, it turns out a click through rate may not be the best … Continue reading Click Through Rate (CTR) Retires as the Top Campaign Success Metric
Three Psychological Features Of A Landing Page That Make People Click
What’s the secret to an effective landing page? It’s not the color of the button, says contributor Neil Patel. Neil Patel on October 24, 2014 Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits? There are numerous landing page variations that impact conversion … Continue reading Three Psychological Features Of A Landing Page That Make People Click
Beyond Open Rates: Reaching People Who Don’t Click
Most people are not going to open every email you send. But they still interact with each one, whether by scrolling past your subject line in their inbox or stopping to delete your email. They notice. I know I do. I receive gobs of marketing emails, and I open very few. But I continue to … Continue reading Beyond Open Rates: Reaching People Who Don’t Click
Tapping Potential – Email Click Through Rates
With 60% of emails being opened on mobile devices, we all want as many people as possible to tap links and visit our websites. So, what can you do to encourage people to get tapping? Email design is key and should be all about clear communication. Your message should be both precise and concise in … Continue reading Tapping Potential – Email Click Through Rates