Tag Archives: Click

Seven On-Site Methods to Drive Users To Increase Click Through

by Bernadette Coleman February 17th, 2015  Bernadette Coleman Bernadette Coleman CEO Advice Interactive Group What can local businesses do to take advantage of how user behavior affects their local rankings? How can you tell Google your website is worth visiting? The more a site visitor clicks on your page, the more popular your website will … Continue reading Seven On-Site Methods to Drive Users To Increase Click Through

It’s All About the Click: Traditional Media Versus Digital Media Versus Social Media

  Angela Hausman, PhD November 22, 2014   Conversion is the end zone in marketing. Not just getting folks to buy your product, but speeding them on their buying journey by signing up for your mailing list, downloading your white paper, or going to a webinar. Don’t believe me? According to Hubspot research, 13% of … Continue reading It’s All About the Click: Traditional Media Versus Digital Media Versus Social Media

Click Through Rate (CTR) Retires as the Top Campaign Success Metric

By Nick Dan-Bergman, Published November 4, 2014 If you are marketing professional, chances are the infamous click through metric is one that you are familiar with and have been fixated on to measure your mobile campaign success. According to a recent xAd/Neilson study, it turns out a click through rate may not be the best … Continue reading Click Through Rate (CTR) Retires as the Top Campaign Success Metric

Three Psychological Features Of A Landing Page That Make People Click

What’s the secret to an effective landing page? It’s not the color of the button, says contributor Neil Patel. Neil Patel on October 24, 2014   Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits? There are numerous landing page variations that impact conversion … Continue reading Three Psychological Features Of A Landing Page That Make People Click