Ann Smarty — August 26, 2019 — August 26, 2019 An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. The first three positions account for over 50% of clicks. This means that you’re … Continue reading How to Make Your Google Search Snippets More Clickable
by Justine Ancheta December 9, 2015 Follow @justineokayDecember 9, 2015 Maybe you want to boost performance of one of your landing pages. Or get new readers to opt-in to your website. Either way, the call-to-action (CTA) button is just one element of your website’s architecture. But it’s a significant one. Your CTA button is meant to persuade visitors to take … Continue reading 7 Ways to Make Your CTA Buttons More Clickable
Megan MarrsApril 23, 2015 They come in many styles, they come in many colors; they come in many sizes, and you’ll need them to get followers. Ok, that rhyme may be a bit of a stretch, but I never claimed to be a gifted poet. When it comes to social media sharing buttons, your choices … Continue reading 7 Secrets For Crazy Clickable Social Media Buttons
Tracey WallaceMarch 8, 2015 Instagram has long been the black sheep in the social marketing world. Though the platform first began showcasing ads in October 2013, marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for … Continue reading Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet
For the first time, Instagram will enable placement of live links in posts, as part a multi-image advertising format. Martin Beck on March 4, 2015 Chukcha / Shutterstock.com Instagram took a big step forward as a marketing tool today, giving advertisers the ability to link out from Instagram posts for the first time. The functionality … Continue reading Instagram Offers New Clickable Carousel Ads
In March of this year, I wrote about the benefits of adding video content into your company’s digital marketing strategy. In my blog titled How to Outsmart your Competition with Video Content, I broke down the overall benefits of video, and provided some simple tips and tricks for SMBs looking to add video production into … Continue reading Enhance your YouTube Videos: Optimize your CTAs By Making Them Clickable
