Tag Archives: ClickThrough

What is a Good CTR (Click-Through Rate)?

Desiree Johnson August 18, 2021 With today’s crowded online marketing space, promoting your ad campaign to your target audience can quickly become an uphill battle. It’s no surprise that marketers use various metrics to help them gauge whether or not their ads are working. Of all these metrics, there’s one that ranks above all others … Continue reading What is a Good CTR (Click-Through Rate)? →

What Is Click-Through Rate? Understanding and Optimizing CTR

PPC Campaigns

Ximena Restrepo July 15, 2021 When running pay-per-click (PPC) ads, the metrics you receive after a campaign can be a little overwhelming. One of these metrics is the click-through rate (CTR), reported as a percentage, which can measure the success of your ad efforts. What is click-through rate? The “clicking-through” refers to when a user … Continue reading What Is Click-Through Rate? Understanding and Optimizing CTR →

9 Ways to Increase Email Open and Click-Through Rates

Email Monetization

Aubreigh Ulicki June 10, 2021 Did you know that the average person receives 88 emails per day? Email is ingrained in our daily life: It’s a primary communication tool at work, it keeps us company at home, and it even goes on vacation with many of us. But there’s a reason why email is so … Continue reading 9 Ways to Increase Email Open and Click-Through Rates →

Crafted Welcome Emails Propel Your Click-Through Rate

Email Marketing Tools

Shannan L. Seely January 5, 2021 Staring at your email marketing goals for 2021? The numbers seem pretty lofty. Then you look over your 2021 marketing budget. It’s smaller than last year. To increase engagement versus last year will be hard. So how do you improve email open rates without pouring more $ $ into … Continue reading Crafted Welcome Emails Propel Your Click-Through Rate →

How I Got A 44.57% Click-Through Rate On An Airline Complain Ad

Advertisement Industry

Sarah Salamat July 23, 2020 As a Facebook Ad specialist, I know as well as anyone that PPC campaigns can help you connect with niche targeted audiences. You can get your ad in front of almost anyone if you know how to reach them. You can think outside the box with these ad campaigns, too. … Continue reading How I Got A 44.57% Click-Through Rate On An Airline Complain Ad →

Behind The Impact Of Google Search Features On Organic Click-Through Rates

Google Tools

Behind The Impact Of Google Search Features On Organic Click-Through Rates by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2020 Perficient Digital released an update to its data on how Google’s search features impact click-through behavior in the search results. “All the search features Google adds to search results has a significant impact on search … Continue reading Behind The Impact Of Google Search Features On Organic Click-Through Rates →

D2C Brands Have Higher Click-Through, Conversion Rates On Mobile

Mobile Engagement

D2C Brands Have Higher Click-Through, Conversion Rates On Mobile by Laurie Sullivan @lauriesullivan, August 29, 2019 A study has found that direct-to-consumer (D2C) brand advertisers have higher click-through and conversion rates on mobile inventory than on desktop inventory. The LiveIntent study analyzes dozens of D2C brands running marketing campaigns with LiveIntent, which reaches 250 million … Continue reading D2C Brands Have Higher Click-Through, Conversion Rates On Mobile →

12 Winning Strategies to Boost Your Click-Through Rates

PPC Strategies

Meera Kothand — March 6, 2019 — March 6, 2019 You optimize your website… You A/B test your subject lines… You spend hours perfecting your sentences…. But you realize that your subscribers are just not clicking through on your emails. Your click-through rate is in a sad, sorry state. And if subscribers aren’t clicking through … Continue reading 12 Winning Strategies to Boost Your Click-Through Rates →

How to Double Click-Through Rates with Dazzling HTML5 Ads

Marketing Automation

Gordon Donnelly — July 4, 2018 — July 4, 2018 Banner ads have been around for a very long time (check out the first one, from 1994). But that doesn’t mean we’ve solved all their problems. Display ads have lower click-through rates than text ads. it can be arduous to create different sizes for different … Continue reading How to Double Click-Through Rates with Dazzling HTML5 Ads →

6 Tips to Skyrocket Your Email Marketing Click-Through Rates

Email Marketing Optimization

Larisa Bedgood — January 18, 2018 Follow @www.twitter.com/V12Data — January 18, 2018 Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important. In fact, in a study by Ascend2, 73% of marketers rated … Continue reading 6 Tips to Skyrocket Your Email Marketing Click-Through Rates →