Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue. Greg Manfre on January 22, 2024 Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are … Continue reading Why agencies need to work closely with client RevOps teams
Stories sell — whether you’re explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency’s value. CallRail on July 11, 2022 In 2009, anthropological researchers made $ 8,000 on trinkets for which they paid just $ 1.25 each. What made these … Continue reading How to tell a story with data and elevate your client reporting
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit. SE Ranking on April 22, 2022 There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website. First, your digital … Continue reading Setting client expectations with a thorough preliminary SEO analysis
Davis Bell October 14, 2021 Every client comes with an overall lifetime value, which is basically how much revenue your firm can expect to receive from each client over time. When clients leave, the money lost can add up quickly and it is generally a lot more expensive to bring in new clients than to … Continue reading How Accounting Professionals Can Create a Great Client Experience
Liz Kislik September 22, 2021 One of my clients runs an in-house operation that provides goods and services to other areas of the company. If she can’t satisfy her internal customers’ needs, they can decide take their business elsewhere, which may not be good for her group’s results or the larger company’s bottom line. … Continue reading Why It’s Important for Internal Service Providers to Understand Client Needs
Jimmy Rodela June 21, 2021 Image Source: Pexels You’d be hard-pressed to grow your startup without proper client management procedures. You’ll miss deadlines. Have difficulty communicating with your clients. And you run the risk of causing needless fire-fighting which adds up to your work hours while snuffing out your team’s productivity. That is why improving … Continue reading Tried and Tested Tips to Improve Your Startup’s Client Management Process
Connor Benedict February 19, 2021 Client referrals come from current clients who are so impressed with your services that they suggest your business to friends and family. Referrals happen through word of mouth. And, because referred leads are coming to you from current, happy, clients, they’re almost guaranteed to turn into new clients. Saving you … Continue reading How to Get More Client Referrals for Your Consulting Business
Stefan Palios February 11, 2021 Bad clients are expensive. It’s weird to think about, since the whole point of a client is that they pay you, not the other way around. But a bad client actually costs you money. This article is about how to avoid those – and how to spot a bad client … Continue reading How to Spot a Bad Client as a Freelancer: 8 Red Flags to Watch For
JC Hite January 29, 2021 Customer retention is vital to any business — you’re more likely to sell to an existing customer than a new customer. In digital marketing, retention is even more critical, since you want to maximize the amount of recurring revenue you’re getting from your clients, not just by getting new ones … Continue reading How to Lower Your Client Churn
Internal data sources serve as the foundation for a new external platform. Rodric Bradford on November 23, 2020 The popular saying that ‘necessity is the mother of invention’ has been confirmed in the martech world, where forced innovation has led to the launch of new processes, products and platforms. For example, Digital Remedy, a digital … Continue reading Repurposing an internal digital ad solution for client use
