Tag Archives: Closer

Shein is shining so bright in Europe that regulators want to keep a closer eye on it

April 26, 2024 Shein is shining so bright in Europe that regulators want to keep a closer eye on it The fast-fashion retailer was just designated a Very Large Online Platform, or VLOP, which subjects it to stricter EU rules. Here’s what that means. BY Tracy Brown Hamilton A substantial European user base—surpassing 108 million monthly users—has put … Continue reading Shein is shining so bright in Europe that regulators want to keep a closer eye on it

Google search users are getting annoyed by a pop-up window that asks: See results closer to you?

  By Christopher Zara January 12, 2024 Companies call them prompts. Techies call them nags. Around the internet, the rest of us just call them pop-ups—and we hate them. Nevertheless, pop-up windows are an endless bane of online life, despite whatever game of whack-a-mole we might try to play with ad blockers, browser plug-ins, or … Continue reading Google search users are getting annoyed by a pop-up window that asks: See results closer to you?

Using psychology and better data practices to get customers closer to purchase

Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase

A closer look at MarTech role types and T/I-shaped individuals

There are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make sense in another. Here’s why. Steve Petersen on October 6, 2020 During Discover MarTech in April, I moderated a Birds of a Feather session about Scott Brinker’s new martech role types. … Continue reading A closer look at MarTech role types and T/I-shaped individuals

COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers

COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2020 Church’s Chicken this week launched a social scavenger hunt where guests solved riddles to win prizes. The contest gave participants a chance to win a variety of camping gear, encouraging them to get outside and play. The … Continue reading COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers

The Wall is a Myth: Getting Closer to Your Customer Through Outsourcing

Andrew O’Brien — August 21, 2019 — August 21, 2019 For brand-conscious organizations who have never outsourced before, there’s a common fear that putting your customer care in the hands of an outsourced partner effectively builds a wall between you and your customer. We get the reasoning – after all, your customers are your most … Continue reading The Wall is a Myth: Getting Closer to Your Customer Through Outsourcing

5 steps to move closer to one-to-one personalization

Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively. Kyle Henderick on May 10, 2019 “One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the conference discussed how their teams are working to … Continue reading 5 steps to move closer to one-to-one personalization

5 Ways Product Managers Can Get Closer to Their Customers in the Cloud

by Megan Rees AhigianOctober 18, 2016 As a Product Manager, it‘s always your job to expand your understanding of the customer by finding out what they like and need, learning about problems they’re having, and listening to their ideas for new and improved features. Focus groups, surveys, feedback forms, advisory boards. Shudder! As a Product … Continue reading 5 Ways Product Managers Can Get Closer to Their Customers in the Cloud