May 04, 2024 How generative AI is clouding the future of Google search The search giant doesn’t just face new competition from ChatGPT and other upstarts. It also has to keep AI-powered SEO from damaging its results. BY Eric Schwartzman To preserve the usefulness of its rankings as early adopters defect to ChatGPT, Bing, and Perplexity, … Continue reading How generative AI is clouding the future of Google search →