Tag Archives: clouds

B2B Strategy: COVID-19 Turns Heads to the Clouds

Frank Bocchino — April 15, 2020 Working from home offers many benefits: from overhead cost-cutting to providing improved employee productivity and morale. According to one study, 85 percent of businesses confirm that productivity has increased in their business because of greater flexibility. What’s more, 63 percent of those surveyed report at least a 21 percent … Continue reading B2B Strategy: COVID-19 Turns Heads to the Clouds →

Experience Clouds Are Changing The Game For Digital Marketers

Digital Marketing Strategies

by Scott Gillum Follow @sgillumSeptember 18, 2016 Modern marketers are “technology crazy,” constantly searching for the latest innovation to help them optimize the customer lifecycle and gain a completive advantage. For better or worse, marketers have plenty of options to play with, according to Scott Brinker the MarTech landscapes is enormous with 3,874 ISV’s and … Continue reading Experience Clouds Are Changing The Game For Digital Marketers →

Experience Clouds Loom Large On The Horizon

Marketing Guide

by Paige DiPrete, Scott Gillum, September 12, 2016 Modern marketers are tech-crazy, constantly searching for the latest innovation to help them optimize the customer lifecycle and gain a completive advantage. For better or worse, marketers have an overabundance of options. According to technologist Scott Brinker, the MarTech landscape is enormous, with 3,874 companies and growing … Continue reading Experience Clouds Loom Large On The Horizon →

2 ways word clouds help you optimize

Marketing Automation

Don’t ignore what’s truly important to your visitors. Columnist Brian Massey walks you through two ways to use words clouds with transcripts to help you understand your customers’ input and know what they value. Brian Massey on September 8, 2016 The key to successful A/B testing on your site is picking the right things … Continue reading 2 ways word clouds help you optimize →