Tag Archives: Club

Why Dollar Shave Club cut its homegrown ecommerce system

eCommerce Challenges

The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus. Chris Wood on October 19, 2023 Needing to expand subscription capacity, Dollar Shave Club pulled off a miracle this week: migrating from a homegrown ecommerce system to a new one in just three days. The direct-to-consumer (DTC) brand migrated … Continue reading Why Dollar Shave Club cut its homegrown ecommerce system →

Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web

Partnerships

Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web by Laurie Sullivan  @lauriesullivan, February 28, 2023 Retail has become one of the fastest-growing ad media in the United States, but has traditionally lagged in technology enhancements and innovation.  Sam’s Club on Tuesday released a real-time display advertising service … Continue reading Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web →

Trillion Dollar Club: How Much Profit Per Employee

Revenue Generation

Trillion Dollar Club: How Much Profit Per Employee by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2020 Alphabet, Google’s parent, became the latest company to reach $1 trillion in market capitalization, which refers to the total value of a firm’s shares of stock purchased by shareholders. The company stepped into the club alongside Apple, Amazon … Continue reading Trillion Dollar Club: How Much Profit Per Employee →

A CMO’s View: How Dollar Shave Club built its brand on video marketing

Video Marketing

As the company’s first marketing employee, Adam Weber now serves as Dollar Shave Club’s CMO, leading the brand’s video marketing strategy. Amy Gesenhues on July 20, 2016  In 2012, Dollar Shave Club launched its brand on YouTube with the famous “Our Blades Are F****** Great!” video, bringing in 12,000 customers for the subscription razor service … Continue reading A CMO’s View: How Dollar Shave Club built its brand on video marketing →

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