by Erica Lindberg November 10, 2015November 10, 2015 The role of the B2B field marketer has undergone a monumental shift—and field marketing content sits at the center of transformation. Once considered “the last mile” of marketing, implying that marketing strategies and supporting content were forcibly “handed down” from corporate, the B2B field marketer has re-emerged … Continue reading The New “Regional CMO”: How Field Marketing Content Drives Modern B2B Field Marketing [Infographic] →