Southwest Airlines’ massive system failure demonstrate the harms of neglecting your tech stack. Here’s why marketers need to take action. Shama Hyder on February 28, 2023 Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of … Continue reading Why CMOs must be the company’s biggest advocates for digitalization
Tag Archives: CMOs
CMOs Place Priority On ChatGPT And First-Party Data: Study
CMOs Place Priority On ChatGPT And First-Party Data: Study by Ray Schultz , February 23, 2023 Chief marketing officers seem to be embracing ChatGPT, according to the 2023 CMO Survey, a study by Chief Outsiders. On a scale of one to 10, the most important task for ChatGPT is content creation and management (7.37). Market … Continue reading CMOs Place Priority On ChatGPT And First-Party Data: Study
How Gen Z social media managers became the new CMOs
By Sarah Lynch January 07, 2023 There was an owl in the room. Zaria Parvez entered Duolingo’s Pittsburgh headquarters for the first time in September 2021 and spotted a human-size green and orange owl costume slumped on an empty table. Before the pandemic, this mascot had only been trotted out to promote the language … Continue reading How Gen Z social media managers became the new CMOs
In this economy CMOs need to spend more on training, not tech
Marketers are only using 42% of their martech stack’s capabilities. This is why they’re struggling to demonstrate its ROI. Jason McNellis on December 12, 2022 Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. … Continue reading In this economy CMOs need to spend more on training, not tech
7 Strategic Tips for Startup CMOs to Stay on Top
7 Strategic Tips for Startup CMOs to Stay on Top Abeer Raza / 07 Oct 2022 We all are in a race, striving to get ahead of everyone and anyone. Sometimes, we invent new strategies to propel ourselves further, and we mostly rely on proven tactics to improve our scores. Who Bears the Heaviest … Continue reading 7 Strategic Tips for Startup CMOs to Stay on Top
Should CMOs be political? Lessons from Nike, Delta, Burger King and others
Wading into controversial topics can be be risky for brands. Here’s how CMOs and marketing leaders can make sense of their stances. Ruben Ugarte on September 13, 2022 Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both … Continue reading Should CMOs be political? Lessons from Nike, Delta, Burger King and others
It’s time for CMOs to talk business
CMOs are marketing-minded already. Today they need to be business-minded above all. Teresa Barreira on August 15, 2022 I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. According to many surveys, this milestone means I’m on borrowed time – and have been for some time. Median tenure … Continue reading It’s time for CMOs to talk business
Trend Watch: CMOs For Hire
Trend Watch: CMOs For Hire by Todd Wasserman , Staff Writer, July 8, 2022 The CMO’s job is shifting. Over the past 20 years, we have heard that the tenure of a CMO is shrinking. In 2022, a Spencer Stuart survey pegged it as 22 months, the lowest in a decade. At the same time, … Continue reading Trend Watch: CMOs For Hire
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success Constantine von Hoffman on March 10, 2022 The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense, confirmed that digital transformation … Continue reading Only 11% of CMOs say they have achieved digital transformation goals
What CMOs Need to Deliver Better CX in 2022
Jason Rose February 1, 2022 In today’s ultracompetitive marketplace, customers reign supreme. It’s no longer enough to simply provide a quality product—customer experience (CX) is the metric that matters. Delivering personalized experiences that delight customers across multiple channels is critical to significantly improving sales, brand reputation, customer satisfaction, and loyalty, as well as driving … Continue reading What CMOs Need to Deliver Better CX in 2022
Random Posts on
Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists
Interview questions you should be asking if the job is remote
A Better Ecommerce Website Means More Business
Cracking the Code on Gmail Ads: My 7 Best Tips
Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study
Low-Cost Ways to Increase Employee Engagement
5 Skills You Need to Master if You Want to Excel in Business and in Life
