David Wilson — April 4, 2017 — April 4, 2017 Creating an effective in-store marketing presence for a co-brand card is a challenge facing almost all retailers. To better understand the current landscape and develop a useful set of insights-to-action, Media Logic conducted an in-store audit across more than 30 different retail brands. Overall, we … Continue reading 7 Best Practices to Create an Effective In-store Presence for Co-brand Cards
David Wilson — January 23, 2017 — January 23, 2017 Creating a new product identity for a high-end co-brand credit card has many challenges. These include meeting the unique and varied needs of multiple stakeholders, as well as creating an identity that appeals to the expectations of a high net worth (HNW) audience. To help … Continue reading A 4-Phased Approach to Developing and Marketing a New High-End Co-Brand Identity
David Wilson — October 28, 2016 — October 28, 2016 When it comes to co-brand credit cards, employees of the co-brand are the ultimate ambassadors to prospects and cardholders, but promoting credit cards is not always a top priority for them. One way to get them enthused is through employee promotions. However, not all promotions … Continue reading Employee Promotions Turn Employees into Co-Brand Credit Card Advocates
