Plus, a new platform for virtual selling Chris Wood on April 14, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Pinterest’s new code, free trials and freemiums: Wednesday’s daily brief
Tag Archives: code
Cracking the Product Demo Code: Lessons From 78 SaaS Demos
Jake Hatfield February 12, 2021 “Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author. Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do … Continue reading Cracking the Product Demo Code: Lessons From 78 SaaS Demos
Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads
Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of how they were targeted. Amy Gesenhues on March 19, 2019 Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new … Continue reading Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads
What Is A Referral Code And How Does It Work?
Megan Mosley — May 18, 2018 Follow @ReferralRock — May 18, 2018 A referral code is simply a unique combination of numbers, letters, or both which are used as an identifier. Businesses use referral codes for their referral programs. As we all know, a referral program is a powerful way to generate word of mouth. … Continue reading What Is A Referral Code And How Does It Work?
Cracking The Harmonized System Code: Product Classification for International Shipping
Christopher Moore — June 14, 2017 Follow @cjmoore— June 14, 2017 What You Need to Know about Harmonized System Code? When it comes to your ecommerce business there is going to be a time when you consider whether or not you want to sell and ship your products to an international market. Once you are … Continue reading Cracking The Harmonized System Code: Product Classification for International Shipping
How To Set Google Conversion Code To Fire On Click Using Google Tag Manager
By Robert Brady November 1st, 2016 Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing Ads, Facebook, Twitter and even LinkedIn now utilize universal pixels (similar … Continue reading How To Set Google Conversion Code To Fire On Click Using Google Tag Manager
How Pinterest is cracking the social commerce code
As the holidays quickly approach, contributor Wayne St. Amand says now is the time for brands to look toward Pinterest and its ability to convert sales. Wayne St. Amand on October 5, 2016 When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep … Continue reading How Pinterest is cracking the social commerce code
A Marketing Analytics Look Under the Hood, Part 2: Code Classification
by Craig Scribner Follow @craig_scribnerSeptember 15, 2016 Task 2: Classify Codes According to your Own Organization’s Standards Classifications assemble your tracking codes into channels, groups, families, etc. They let you report on the high-level successes, failures, or fall-out of your campaigns, without sacrificing your ability to monitor the individual initiatives when you need to. Classifications … Continue reading A Marketing Analytics Look Under the Hood, Part 2: Code Classification
A Marketing Analytics Look Under the Hood, Part 1: Code Composition
by Craig Scribner Follow @craig_scribnerSeptember 3, 2016 Task 1: Generate a Unique Tracking Code for New Campaign Initiatives This part looks easy on the surface, but it carries some hidden complexities. Generating a random string for every new initiative is surely no challenge for a computer, and robust tracking systems such as Adobe Analytics would … Continue reading A Marketing Analytics Look Under the Hood, Part 1: Code Composition
Cracking the Multi-Channel Merchandising Code: Diversification Strategies to 10X Your Business
by Tracey Wallace June 30, 2016 Follow @tracewallJune 30, 2016 Shoppers today favor convenience above all else when looking to purchase an item. But exactly what qualifies as convenience shifts based on a consumer’s mindset and mood. For instance, when shopping on marketplaces like Amazon, consumers are looking for speed in both finding a product … Continue reading Cracking the Multi-Channel Merchandising Code: Diversification Strategies to 10X Your Business
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