Tag Archives: Cohort

How to make the most of cohort analysis

Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult. William Terdoslavich on May 5, 2022 With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. Call it “data dieting.” But something must replace those bits and bytes of … Continue reading How to make the most of cohort analysis →

Gen Z: A Counterintuitive Cohort

Generation Z

Chris Weissman July 15, 2021 Full disclosure: I am old. I am so old that I recall a time when automobiles required keys. The introduction of New Coke wasn’t something I read in a marketing textbook, I lived it in real time. I’ve watched the emergence of four generations of consumers, from baby boomers to … Continue reading Gen Z: A Counterintuitive Cohort →

Increase Repeat Purchases with Cohort Analysis

Sales Techniques

Murry Ivanoff — February 19, 2019 — February 19, 2019 In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. The second type is winning. Why? Overall acquisition costs for both B2C and B2B have gone up by 50% … Continue reading Increase Repeat Purchases with Cohort Analysis →

Improve paid search lead-gen with cohort analysis

Search Strategies

Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. Megan Taggart on May 14, 2018 When reporting paid search results, business to business (B2B) marketers often field a few recurring questions from stakeholders, clients, or … Continue reading Improve paid search lead-gen with cohort analysis →