AI is just one technology that’s changing the game of cold email outreach and re-writing the BDR playbook forever. Mike Pastore on June 25, 2024 Armies of business development reps and sales development reps (popularly known as BDRs and SDRs) reach out across the globe every day, trying to drum up business for B2B … Continue reading A new tech stack for cold email outreach is taking shape
Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results. Vladyslav Podoliako on March 6, 2024 Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less … Continue reading Navigating new spam policies: A guide to effective cold email outreach
AI can help draft cold emails, but it shouldn’t run the show. Learn the right way to blend automation and personalization when prospecting. Kath Pay on December 5, 2023 A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching out to strangers one-on-one to persuade them to initiate … Continue reading AI-powered cold email: A nightmare in the making?
Aneeca Younas Last updated: 1 April 2022 If you’re ready to scale your outreach campaigns, you’ll need the assistance of a cold email tool. Cold email software allows you to enroll prospects in campaigns automatically, create custom emails at scale, expedite follow-ups, and improve deliverability. Even though most tools perform fundamentally similar tasks, different options … Continue reading Top 10 Best Cold Email Software: Which is Right for You?
Peter Navarro September 24, 2021 A growth hacking technique to make yourself known, cold emailing (or cold mail in the language of Molière) is a method of prospecting by email. While in the 1980s the era of door-to-door mercenaries was at its peak, the advent of the Internet drastically changed the situation. Today, the goal … Continue reading A Guide to Cold Email Marketing
Mitch Transue September 1, 2021 To be successful, a cold email has to be short, powerful, and attention grabbing. To accomplish this, each part of this message plays a crucial role in introducing yourself and your business to your potential customers. Creating a successful introduction email is even more important when you are cold email … Continue reading Create Successful Intro Emails for Cold Prospecting Campaigns
Alejandra Zilak July 29, 2021 Raise your hand the last time you enjoyed receiving a phone call from an unknown number. In fact, more likely than not, you simply reject them. And in the event that you do answer a cold call, you likely look for an excuse — any excuse — to get off … Continue reading How to Generate Leads Without Cold Calling: 10 Tips to Fill Your Pipeline
Pallavi Tyagi July 16, 2021 How can a small business approach customers? In the past few seasons, we have been looking at how a small business can attract customers through Inbound Marketing. Inbound marketing is the process of building content in various formats that help to draw customers. Inbound marketing is an effective marketing strategy … Continue reading Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach
Steven Imke June 11, 2021 Not long ago, I had a client ask me some questions regarding cold calling techniques. Specifically, he said that he had conducted some market research and generated a list of medium to large size businesses he felt could benefit from his product and services. He wanted to reach out to … Continue reading How to Make Cold Calls That Will Get a Meeting with Important Prospects
Richard Conn March 31, 2021 What is Cold Calling? Source Cold calling is a sales outreach tactic performed by directly phoning prospect clients to build a relationship and to sell services, whether it be cleaning, repairs, or landscaping. This technique has long been favored to achieve sales rep goals. Of course, it has changed over … Continue reading 7 Cold Calling Pro Tips Small Service Businesses Should Follow
