Tag Archives: Collaborate

How Far Will Google And Microsoft Go To Collaborate?

How Far Will Google And Microsoft Go To Collaborate? by Laurie Sullivan , Staff Writer @lauriesullivan, March 21, 2024 Microsoft and Google have a complex relationship. The two companies are rivals, but on occasion support each other’s projects.  If Microsoft Advertising could provide a Performance Max product with capabilities similar to Google Performance Max in Google … Continue reading How Far Will Google And Microsoft Go To Collaborate?

Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports

Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports by Laurie Sullivan  @lauriesullivan, June 21, 2022 The CMO Council’s report on “Smart Spending At Speed. Is This Real?” produced in partnership with KPMG LLP found that CMOs who get the company’s procurement department involved make better marketing decisions. “When marketers partner with those … Continue reading Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports

Goldman to Collaborate with FTX to Expand Portfolio of Crypto Services

Alejandro Arrieche Last updated: 21 April 2022 America’s top investment bank – Goldman Sachs – and one of the largest exchanges of crypto derivatives – FTX – reportedly engaged in discussions to collaborate to offer new services to customers within the United States while eyeing the potential public listing of the firm founded by Sam … Continue reading Goldman to Collaborate with FTX to Expand Portfolio of Crypto Services

Collaborate With a Strategic Alliance to Find Success

Daniel Burrus July 6, 2020 Traditionally, the concept of success through collaboration in the business world has been focused on eliminating competition to find success in ways that benefit the industry the competitors share. However, during the coronavirus pandemic of 2020, success through collaboration was redefined when two tech giants, Apple and Google, collaborated on … Continue reading Collaborate With a Strategic Alliance to Find Success

How a Digital Workplace Enables You to Collaborate, Coordinate, and Control

Suresh Sambandam — July 17, 2019 — July 17, 2019 A fully functioning digital workplace should empower employees to communicate, collaborate and control their work from any device, anywhere in order to improve employee productivity and enhance organizational efficiency. That is why it is crucial for organizations to develop digital workplace strategies that can establish … Continue reading How a Digital Workplace Enables You to Collaborate, Coordinate, and Control

Survival of the Fittest: Adapt & Collaborate, or Die

by Angela Hausman, PhD March 22, 2016 Follow @MarketingLetterMarch 22, 2016 I read a great post from BCG about the evolution of organizations equating adaptation in the biology of “survival of the fittest“. Like the stunning lioness above, survival depends on both adaption and community (a point missed in the BCG evaluation). Today, I’ll discuss … Continue reading Survival of the Fittest: Adapt & Collaborate, or Die

Small Businesses Do Well to Collaborate – Strength in Numbers

by Lyndell Danzie-Black February 1, 2016 Follow @CeruleanIncFebruary 1, 2016 In the past year or two, I have sat in many a small business fora, formal or informal and noted the usual complaints of lack of business capital, access to credit, economic downturn, increase in fuel charges, anxiety relating to impending inflation etc. The answer … Continue reading Small Businesses Do Well to Collaborate – Strength in Numbers