VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room. Kim Davis on September 24, 2024 A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled … Continue reading Data collaboration improves ad metrics for Canada’s VIA Rail
July 29, 2024 Polaroid’s new Eames-themed camera is a rare artist collaboration done right Photography and Polaroids were long in the legendary industrial designers’ DNA—a new camera makes it official. BY Zachary Petit A Basquiat doormat? Keith Haring ice cream? These days, artist collaborations often feel unartistic—if not totally unhinged. Which is why it’s simultaneously refreshing … Continue reading Polaroid’s new Eames-themed camera is a rare artist collaboration done right
Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success. Venkatraman Kannan on June 5, 2024 AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively … Continue reading Unleashing AI in martech: A guide to cross-functional collaboration
Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations. Amy Strickland on March 25, 2024 As a senior marketing leader, you’re all too familiar with the slowdowns and trainwrecks caused by silos and a lack of alignment between different teams and functions in the marketing … Continue reading 5 secrets to cross-functional collaboration in marketing
By Shannon Cudd January 31, 2024 Broadway icon Chita Rivera’s death was announced (February 29, 2024). She was 91 at the time of her passing. The incredible singer, dancer, and actor will undoubtedly be remembered for her artistic contributions, but beyond the stage and screen, Rivera’s diligence, drive, and dedication to her professional community … Continue reading 3 lessons on leadership and workplace collaboration from Broadway legend Chita Rivera
By Lisa Bodell January 05, 2024 With so much importance placed on connecting and collaborating, why is it so unproductive? Collaborative work has become overwhelming and ineffective. On average, we spend 85% of our time in meetings, on emails, on phone calls, and on Slack. It’s too easy to schedule a meeting (just send … Continue reading It’s 2024, try this 3-point approach to make collaboration really work
The Human-AI Collaboration: Humans and Machines Can Work Together Shozab Raza / Sep 13, 2023 In recent years, the pervasive influence of Artificial Intelligence (AI) has been transforming diverse facets of our lives at an accelerating pace. AI’s footprint is undeniable, from personalized recommendations on streaming platforms to autonomous vehicles navigating our roads. As … Continue reading The Human-AI Collaboration: Humans and Machines Can Work Together
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences. Greg Kihlstrom on September 7, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Collaboration across people, processes, data and platforms: Successful customer journey operations
Learn the key points of friction between marketing and IT and how to enhance communication and effectiveness. Greg Krehbiel on June 5, 2023 Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. This article explains the key points of friction and shows how to break through … Continue reading How to foster effective collaboration between marketing and IT
By Dave Grow May 26, 2023 Effective collaboration is essential for successful teamwork, but it can be challenging, particularly in remote or hybrid work environments. I’ve talked with leaders of many organizations that are experiencing these challenges, particularly with alignment issues. We’ve seen how miscommunication and information gaps can lead to a slower speed … Continue reading How visual collaboration can improve hybrid workplaces
