Tag Archives: collaboration

Sales And Marketing Want Better Collaboration, CMO Study Shows

Collaboration

Sales And Marketing Want Better Collaboration, CMO Study Shows by Laurie Sullivan  @lauriesullivan, April 18, 2023 Some 60% of marketing and sales professionals participating in a survey by the CMO Council do not co-own data and customer strategies. And 61% of marketers say fragmented technology across marketing, sales and service confines improvements in the alignment of sales and … Continue reading Sales And Marketing Want Better Collaboration, CMO Study Shows →

How to improve efficiency by combining two kinds of collaboration

Collaboration Tools

Effective work management comes from the right mix of active and passive collaboration methods. Chris Wood on December 20, 2022 In the new work-from-home reality, organizations have the opportunity to recreate the best work habits from the offline world and implement them digitally. The trick is to identify two main kinds of collaboration — passive … Continue reading How to improve efficiency by combining two kinds of collaboration →

Clean rooms expand for advertisers with Neustar and InfoSum collaboration

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The partnership allows InfoSum clients access to Neustar Unified Identity. Chris Wood on August 25, 2022 Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply … Continue reading Clean rooms expand for advertisers with Neustar and InfoSum collaboration →

Microsoft: What Makes Its Collaboration With Roku ‘So Important’

Microsoft Partnerships

Microsoft: What Makes Its Collaboration With Roku ‘So Important’ by Laurie Sullivan  @lauriesullivan, July 24, 2022 Roku in May announced a partnership with Microsoft to use search data in which the company will match its first-party data on OneView, the company’s streaming advertising platform, with Microsoft Audience Intelligence using data from more than 7 billion … Continue reading Microsoft: What Makes Its Collaboration With Roku ‘So Important’ →

4 strategies to help marketing teams improve workflow and collaboration

Marketing Competition

Remote work challenges become assets when workflow is transformed digitally. Chris Wood on May 25, 2022 There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are … Continue reading 4 strategies to help marketing teams improve workflow and collaboration →

Open Banking and the Internet of Things: a Collaboration for the Future

Open Banking

Open Banking and the Internet of Things: a Collaboration for the Future Rolands Mesters / 13 Apr 2022    In the 21st century, Internet of Things (IoT) devices are used globally by various age groups to establish seamless communication between people, processes, and objects. People have wide access to IoT devices, and in turn, IoT … Continue reading Open Banking and the Internet of Things: a Collaboration for the Future →

How building a culture of creative collaboration can supercharge your teams

Team Management

By Chris Deaver and Ian Clawson   March 28, 2022 Where do we go next in a Great Resignation world? The data’s telling us people aren’t just leaving for more money. They’re leaving toxic cultures.     As the dust builds on ping-pong tables, and the free food sits uneaten, leaders are left to wonder: “What levers … Continue reading How building a culture of creative collaboration can supercharge your teams →

Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together

Technology Impact On Business

Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together by Laurie Sullivan , Staff Writer @lauriesullivan, (March 11, 2022) Baidu Global Business Unit on Thursday announced MediaGo, its artificial intelligence integrated marketing platform, will collaborate with Xandr, a data-enabled technology ad platform. The business now operates independently under the name DO Global. It is responsible for … Continue reading Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together →

Trends to Expect for Collaboration and Team/ Project Management in 2022

Project Management

Trends to Expect for Collaboration and Team/ Project Management in 2022 Martin Welker / 02 Feb 2022   As 2022 slowly unravels, we’ve begun to ponder the lessons learned from working from home. A more isolated work rhythm resulting from the Home Office has undoubtedly thrown team workplace collaboration off-kilter due to a more significant … Continue reading Trends to Expect for Collaboration and Team/ Project Management in 2022 →

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