Tag Archives: Collective

Collective Community Recommendations Drive Influence, Build Brand Loyalty

Branding Identity

Collective Community Recommendations Drive Influence, Build Brand Loyalty by Laurie Sullivan  @lauriesullivan, June 30, 2023 On average two people each second ask Reddit communities for a recommendation, and they receive an average of 19 responses in return. Community recommendations at Reddit, YouTube, Yelp, TikTok and other sites can also build loyalty for brands. These sites have become … Continue reading Collective Community Recommendations Drive Influence, Build Brand Loyalty →

AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding

Fund Raising Trends

AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2020 Will Tams, director of creative at The Collective Spark, began using Collective (no relation) to spend more time on the creative process and less on pushing papers and managing his business. Tams wears many hats, but … Continue reading AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding →

Pinterest opens self-serve version of Pin Collective branded-content program

Pinterest Tools

Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform. Tim Peterson on September 19, 2017   Pinterest is helping smaller advertisers develop creative for its platform by launching a self-serve interface allowing them to find creatives to produce branded content for Promoted Pin campaigns. … Continue reading Pinterest opens self-serve version of Pin Collective branded-content program →

Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017

B2B Marketing

Contributor Erik Matlick suggests new ways of thinking about data and technology that will characterize B2B marketing next year and beyond. Erik Matlick on December 28, 2016   The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the … Continue reading Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017 →

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