By Stephanie Mehta October 07, 2022 Author Jim Collins (Good to Great, Built to Last) has been chronicling Patagonia’s unique approach to business since the late 1980s, when he wrote and taught a case study on the company for his Stanford Graduate School of Business classes on entrepreneurship. He has written for Inc. about … Continue reading Why is the Patagonia sale a big deal? Jim Collins, author of ‘Good to Great,’ weighs in →