October 16, 2024 Want more engagement on your social media post? Look at the color complexity Color complexity is similar to colorfulness, but it’s not quite the same. BY The Conversation If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say … Continue reading Want more engagement on your social media post? Look at the color complexity
By Grace Carroll February 10, 2023 Over 200,000 Black and Latina women have disappeared from the workforce since the beginning of the pandemic, according to a new survey on workplace inequity from Hue and The Harris Poll. Many of these women have stopped looking for new jobs, making them invisible to unemployment statistics and … Continue reading Women of color are leaving the workforce and vanishing from unemployment statistics
By Elissaveta M. Brandon August 14, 2022 If you’ve spent any time on TikTok lately, you may have noticed a sudden obsession with color—or rather the absence of it. “There’s been a disappearance of color variety everywhere in the world,” one user says. “Now I’m insecure about liking neutrals,” another comments. It all … Continue reading How gray became the king of color
By KC Ifeanyi July 08, 2022 Listen to Fast Company’s Creative Control podcast on Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher. <span data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”>&#xFEFF;</span><span data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”>&#xFEFF;</span><span data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”>&#xFEFF;</span><span data-mce-type=”bookmark” style=”width: … Continue reading This talent agent is making sure creators of color get paid fairly
By Lydia Dishman March 25, 2022 What is it going to take to get more women of color in tech? The answer is complex, but MacKenzie Scott aims to be part of the solution. Her philanthropy continues to focus on moving the needle toward equity for all. As such, she’s donated $3.9 billion to … Continue reading Report: College degree requirements are keeping qualified women of color out of tech
Baylor Cherry October 9, 2020 Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is everywhere. Have you ever wondered why most of the major social media platforms, like Facebook, Twitter, and LinkedIn, utilize … Continue reading Why Are Social Media Sites Blue? How Color Psychology Drives Engagement
Hugh Stephens July 19, 2020 FACT: Instagram Stories have turned out to be one of our most favorite reasons for spending time on the social network. What’s more, Instagram also constantly offers us new creative ideas to make posts more appealing. Take Instagram Story Backgrounds, for example. More and more people are changing the background … Continue reading How to Change the Background Color of an Instagram Story
Chris Christoff — May 12, 2019 Follow @chriscct7 — May 12, 2019 Color psychology is a concept often used when marketing a product or service. It’s no secret that color is capable of altering the mood and emotions of consumers. Business owners emerging on the market now are leveraging their use of color far more … Continue reading How to Use Color to Improve Your Conversion Rate
Ana Gotter — July 18, 2018 Follow @ana_gotter — July 18, 2018 Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color– even if it’s only very, very subtly. It’s … Continue reading The Psychology of Color in Marketing & What It Means for Your Video Ads
Grace Cole — January 29, 2018 — January 29, 2018 There are approximately 300 million people in the world who struggle with some form of color blindness. People with color deficiency (CVD) every day are unable to distinguish the difference between colors, and often see colors in a limited range of hues. Because of this, … Continue reading Designing for Color Deficiencies
