Tag Archives: Columns

New Adwords Custom Columns Feature Helps You Track Segmented Conversions

Ad Campaigns, Search Engine Optimization

by Nick Supapol January 6th, 2015 Nick Supapol Nick Supapol is Paid Search Strategy Lead (and consistently ranked #1 ping-pong player) at Search Engine People, specializing in Travel, Consumer Goods and Business-to-Business. AdWords has recently released one of my favourite new features since broad match modified keywords. It was added quietly in December 2014 … Continue reading New Adwords Custom Columns Feature Helps You Track Segmented Conversions →

Mobile Apps, Beacons, SEO & More: Marketing Land’s Top 10 Mobile Marketing Columns Of The Year

Email Marketing, Search Engine Optimization

There’s no question that 2014 was — finally — the year of mobile, as once-just-talked-about technologies and consumer behaviors arrived in the mainstream. Pamela Parker on December 29, 2014 at 11:11 am Mobile devices and consumers’ rapid adoption of them are affecting all aspects of digital marketing, as people increasingly seek to engage with brands … Continue reading Mobile Apps, Beacons, SEO & More: Marketing Land’s Top 10 Mobile Marketing Columns Of The Year →

2014 In Email Marketing Columns: Marketing Land’s Top 10

Marketing Guide

Email may be established, but it’s anything but stagnant. Check out what caught our readers’ attention this year! Pamela Parker on December 26, 2014 Email is one of the most established forms of digital marketing, but that doesn’t mean it’s boring or stagnant. In fact, this year saw a lot of change in the … Continue reading 2014 In Email Marketing Columns: Marketing Land’s Top 10 →

The Year’s 10 Most Popular Content Marketing Columns

Marketing Guide

From SEO to technology to distribution strategies, our content marketing contributors covered lots of territory in 2014. Don’t miss these outstanding columns! Pamela Parker on December 26, 2014 Content Marketing certainly wasn’t invented in 2014, but marketers certainly grew in sophistication and began seriously integrating the practice into their organizations, in part thanks to tips and learnings shared … Continue reading The Year’s 10 Most Popular Content Marketing Columns →

The Best Of Marketing Land’s Search Marketing Columns For 2014

Sales Guide

Search marketing is a critical component of any digital strategy, so don’t miss our highest-trafficked columns published this year. Pamela Parker on December 24, 2014 Sure, we’ve got an entire site focused on Search Engine Marketing, but all digital marketers — not just search-specific professionals — could benefit from a greater understanding of search … Continue reading The Best Of Marketing Land’s Search Marketing Columns For 2014 →

10 Most Popular Marketing Strategies Columns For 2014

Marketing Guide

What marketing strategies piqued our readers’ interests this year? Read on for the highest-trafficked columns. Pamela Parker on December 24, 2014 Tactical tips are well and good for folks with their boots on the ground, but CMOs and other marketing leaders need to think more strategically about how to deploy their resources. That’s … Continue reading 10 Most Popular Marketing Strategies Columns For 2014 →