On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out. Comarch on April 19, 2024 Studies show that loyal customers are responsible for as much … Continue reading Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch
Customized experience can lead to heightened satisfaction and loyalty. Comarch on January 9, 2024 Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream … Continue reading Elevate customer loyalty through tailored experience by Comarch
Discover the source of your customers’ loyalty and learn how to attain it. Comarch on June 22, 2023 Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now … Continue reading The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch
Segmenting your customers is critical to your success. Comarch on December 20, 2022 Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying … Continue reading Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch
