Tag Archives: Comes

Which Comes First: CRO or Personalization?

Conversion Rate Optimization

Brooklin Nash — December 11, 2019 Follow @realBrookNash The goal of any eCommerce business is clear: as you draw your target audience to your website, you want to simultaneously convert them into customers. With billions of people online, Conversion Rate Optimization (CRO) is the new cornerstone of businesses operating online. “Your conversion rate is the … Continue reading Which Comes First: CRO or Personalization? →

Here Comes the Noise: What’s Your Media Plan for 2020?

Marketing Tools

Here Comes the Noise: What’s Your Media Plan for 2020? by Karlis Collins , August 12, 2019 In 2020, political candidates will spend an all-time high in advertising, dispensing a projected $9.9 billion across TV, digital and social — a marked increase over the 2018 ($8.7 billion) and 2016 ($6.3 billion) elections. With the candidates … Continue reading Here Comes the Noise: What’s Your Media Plan for 2020? →

The Benefit of Attraction vs Push When It Comes to Change

Change Management

Dr. Kathleen Allen — June 27, 2019 Follow @LeadingRoots — June 27, 2019 The conventional practice when leading change is to push the direction down from the top down. After all, hierarchical structures are designed to require direction that is pushed down from leadership to the employees. This was once a reasonable strategy – before … Continue reading The Benefit of Attraction vs Push When It Comes to Change →

Is Age Just a Number When It Comes to Leadership?

Leadership Skills

Paul Keijzer — June 20, 2019 Follow @Paul_Keijzer — June 20, 2019 Who makes a good leader? This is a question that experts have contemplated across countless leadership books and articles. Business owners and executives around the world have different perspectives on the approaches and qualities required for successful leadership. History makes it evident that … Continue reading Is Age Just a Number When It Comes to Leadership? →

3 Ways to Determine Your Future Success – or Failure (Before the Time Comes)

Successful Peeple

Zak Mustapha — January 30, 2019 Follow @zakmustapha — January 30, 2019 Imagine yourself in 5 years. The great idea, your hard work and efforts… Where have they gotten you? It’s a scary thought actually and something I’ve experienced. You have a great idea, you work day and night on it for years only for … Continue reading 3 Ways to Determine Your Future Success – or Failure (Before the Time Comes) →

Taking A Second Look: Why Bigger is Not Always Better When it Comes to Investing

Investment Guide

J. Frank Sigerson — December 5, 2018 — December 5, 2018 “Think big.” If you’re someone who wants to get their hands wet by dipping them into the world of investing, then chances are, you’ve already heard of that motto one too many times. In fact, it’s the motto that most successful investors live by. … Continue reading Taking A Second Look: Why Bigger is Not Always Better When it Comes to Investing →

When it comes to campaign design and measurement, many sizes fit all

Marketing Campaigns

When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs you’re making. Chuck Moran on October 22, 2018    Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate … Continue reading When it comes to campaign design and measurement, many sizes fit all →

When it Comes to Telling Your Story, Is it Worth it to Hire a Resume Writer?

Career Resume

Virginia Franco — May 6, 2018 Follow @VAFrancoResumes — May 6, 2018 mohamed_hassan / Pixabay Whether you are testing the waters, looking to make a career 180, struggling with job security or are miserable in your current role – the first step toward finding or changing jobs is a resume, and more often than not, … Continue reading When it Comes to Telling Your Story, Is it Worth it to Hire a Resume Writer? →

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