As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer. Giovanni Strocchi on October 26, 2016 Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve … Continue reading Why building relevant ads in a cookie-free world comes down to context
by Gord Hotchkiss, Featured Contributor, August 2, 2016 Fellow Spinner Cory Treffiletti told you last week that data without context is noise. Absolutely right. I want to continue that conversation, because it’s an important one. It’s all about context. So let’s talk a little more about context — specifically, how we decide what makes up … Continue reading Where Context Comes From
by Stacey Rudolph July 30, 2016July 30, 2016 A/B testing is an amazingly powerful way to exploit the effectiveness of your web page. This involves testing two variations or two versions of an element in a web page to see which one performs better. In other words, AB testing is essentially an experiment that uses … Continue reading Why Many Companies Still Get It Wrong When It Comes To A/B Testing [Infographic]
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses. Myles Anderson on July 27, 2016 at 1:15 pm At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews, Google My Business and links. … Continue reading Local businesses trump big businesses when it comes to delivering on-site updates
by Laurin Engle May 2, 2016May 2, 2016 “So, what exactly are your career goals as a marketer?” “I want to work in the creative department at a digital agency and eventually become Creative Director.” I have heard this conversation more times that I can count. It seems like everyone from freshmen in their principles … Continue reading When It Comes to Successful Creative, It’s a Numbers Game
by Meredith Falb May 1, 2016 Follow @WorkStrideMay 1, 2016 Company culture is the phrase that’s currently on the tip of every executive’s tongue, but taking action against this concept has proved difficult for many. Many companies today are trying to build a great culture with policies such as flexible PTO, open communication, flat hierarchies, … Continue reading How to Walk the Walk When It Comes to Company Culture
by Keith Reinhardt February 9, 2016 Follow @FreshAddressFebruary 9, 2016 Why Email Still Rules the World of Digital Marketing Sure, social media, mobile, and video are sexy. But despite their allure, email remains the most powerful force driving advertising efficiency in 2016. The numbers don’t lie. Email: Delivers the highest ROI out of any advertising … Continue reading When It Comes To Advertising, Email Remains King
by Arik Hanson February 2, 2016February 2, 2016 A friend of mine raised a question we’ve heard before on Facebook the other day: How many times should I be posting to Facebook per week? A question that’s been asked by thousands of clients and company-side folks over the last few years (but a question I … Continue reading Less is the New More When it Comes to Social Posting Frequency
by Kim Speier December 8, 2015 Follow @krspeierDecember 8, 2015 Search has become increasingly focused on local SEO, especially with the reliance on mobile devices rising year-over-year. With this transition comes a new set of responsibilities for SEOs to stand out from the competition in search results. The most common misconception about local SEO is … Continue reading It’s Time to Start Thinking Local When it Comes to Your SEO Strategy
by Kate Boyce November 9, 2015 Follow @LeadForensicsNovember 9, 2015 There’s one thing that you just can’t live without in business – and that’s leads. As even the best sales person in the world will quickly grind to a halt without anyone to pitch to. And it’s not just any old leads you need. You … Continue reading Avoiding the Pitfalls When It Comes to Buying Company Data
