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Agentic Commerce And ‘Futurecasting’ Big Bets In 2025 by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2024 As 2025 tempts marketers to chase “the next big thing,” this year’s biggest opportunities will not present themselves as massive leaps, but rather strategic moves that add up to sustainable impacts. It’s no longer about personalization, but rather … Continue reading Agentic Commerce And ‘Futurecasting’ Big Bets In 2025
November 19, 2024 Why the crypto community loves Howard Lutnick, Trump’s pick for Commerce secretary If confirmed, Lutnick will be in regular talks with CEOs in the business community—and could be an influential evangelist for crypto acceptance. BY Chris Morris Donald Trump’s selection on Tuesday of Howard Lutnick as Commerce secretary brought cheers from the cryptocurrency … Continue reading Why the crypto community loves Howard Lutnick, Trump’s pick for Commerce secretary
July 28, 2024 How the UPC barcode revolutionized global commerce over the past 50 years While the barcode didn’t herald the end times, as conspiracy theorists once fretted, it did usher in a new age in global commerce. BY The Conversation The first modern barcode was scanned 50 years ago this summer—on a 10-pack of chewing … Continue reading How the UPC barcode revolutionized global commerce over the past 50 years
Commerce Advertising Takes Front Seat In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2024 Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying. The cost per click (CPC) and cost per order and action (CPO/CPA) models remain the industry’s undisputed favorites, according to data released … Continue reading Commerce Advertising Takes Front Seat In Performance
Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration. Chris Wood on June 28, 2024 Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered in New York last week to share strategies and gains in making … Continue reading How M&M’s transformed ERP and commerce with composable architecture
The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back? Kim Davis on May 2, 2024 Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report from Salesforce. Recall that online shopping broke records in Q4, 2023. Digital traffic … Continue reading Digital commerce gets off to a slow start in Q1
Search Gets Buried In Hints Of Commerce Ad Budget Increases by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2024 What do marketers get when combining performance marketing, commerce content, and affiliate marketing? A new study by German-based Mrge, a global platform for commerce advertising, defines the combination as “commerce advertising” in the report, titled the State … Continue reading Search Gets Buried In Hints Of Commerce Ad Budget Increases
Evolution of Direct Selling from E-commerce to Social Commerce Sajin Rajan / Sep 20, 2023 Well, it’s been a long time since we’ve been exposed to the influence of technology on our daily routines. Does the idea of conquering the unimaginable with this potent and resounding force of transformation strike you as an intriguing possibility? … Continue reading Evolution of Direct Selling from E-commerce to Social Commerce
Publicis’ Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics by Laurie Sullivan @lauriesullivan, August 2, 2023 Publicis’ Profitero on Wednesday announced the launch of Ask Profitero, a chat-based assistant that combines generative artificial intelligence (GAI) with commerce analytics. Using conversational GAI models, Ask Profitero converts detailed reports into actionable insights accessible to anyone through … Continue reading Publicis’ Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
Wildfire Monetizes Commerce Transactions Through Gen AI Engine by Laurie Sullivan @lauriesullivan, July 27, 2023 Wildfire, which powers rewards programs and shopping companions, has announced Revenue Engine, which monetizes ecommerce transactions driven by generative artificial intelligence (GAI) applications, plugins, and products. “When you think about what’s happening in doom rooms and garages across the country, GAI … Continue reading Wildfire Monetizes Commerce Transactions Through Gen AI Engine
