Sarah GoodallSeptember 8, 2015 I’ve spent several years working within the social media industry and more recently within the employee advocacy space. I’m a big believer that brands will find it increasingly difficult to get their voice heard on social media. Social networks such as Facebook and Twitter have already changed their algorithms to reduce … Continue reading 5 Common Employee Advocacy Mistakes To Avoid
Paul SchmidtSeptember 2, 2015 SEO has created an entire category of industry jargon. As a marketer focused on driving the right visitors to your website, learn these 8 terms that will put you a step ahead of the competition: SERP Abbreviation for search engine results page. This refers to where all organic and paid listings … Continue reading 8 Common SEO Terms You Need To Know
Justin WilsonAugust 8, 2015 Google AdWords is one of the most powerful advertising platforms available. To see why, let’s take a look at one of the challenges of outbound marketing. If you are trying to sell someone a high value item, e.g. a car, you only want to talk to those people when they are … Continue reading 5 Common PPC Mistakes You May Be Making
Monica WellsAugust 7, 2015 The current economy and job market easily affects candidates’ attitudes toward job interviews. Those who pass the initial candidate screening are the lucky ones, so you can only imagine that job interviews generate far more stress than ever. Still, recruiters often find themselves facing candidates who are clearly unprepared and seem … Continue reading Top 10 Common Mistakes Candidates Make During Job Interviews
Amanda ClarkJuly 24, 2015 A lot of our small business owner clients come to us rather sheepishly, asking us to explain some of the common terms and slang associated with Twitter. Truthfully, there’s no reason to feel sheepish about it: Twitter has its own vernacular, and getting hip to the lingo is one of the … Continue reading The Twitter Dictionary: Common Terms Explained
Paul MorrisJuly 18, 2015 Some of the core ‘wisdom’ being disseminated through the content marketing community is misleading, or downright wrong. The central idea that blogs are a great way of encouraging inbound leads is sound, but the ways in which we’re told to go about it aren’t always fully formed. At Superb Digital, we … Continue reading 3 Common Blogging Myths That Can Hamper Inbound Leads
Peter KimJuly 17, 2015 Hiring a programmer is a lengthy process, especially if you are looking for the best. As soon as you start your search, you will certainly notice that great software developers are very rare to find. You can go through thousands of applications without finding a single one. Unfortunately, most great programmers … Continue reading 5 Common Mistakes to Avoid When Hiring a Programmer
Mike RyanJuly 17, 2015 Hey, there, local business owners: how’s your website SEO? If you answered, “Well, um …” or “OK, I guess,” we’re guessing you haven’t given this subject as much attention as it deserves. Your website is pivotal to the success of your business, local though you are. Potential shoppers or clients or … Continue reading 9 Common Mistakes Hurting Your Local Website
Ryan MeadJuly 15, 2015 Personality assessments have their pros and cons. Here at Vitru, we take pride in the amount of work we do in creating assessments that properly identify all of an employee’s strengths, so our clients know what they’re good at, and what tasks they’re better off avoiding. Everyone works, behaves, and thinks … Continue reading Avoiding The Common Pitfalls of Bad Personality Assessments
Kristina JaramilloJuly 1, 2015 LinkedIn lead generation and engagement approaches that worked 5 years ago when I founded my firm, Get LinkedIn Help, are only working with minimal results today. The buying process has changed drastically: Buyers don’t want to be hunted. Afraid of getting harassed with too much sales and marketing information is one … Continue reading 3 Common LinkedIn Lead Generation and Engagement Approaches That Do Not Work Anymore & What You Should Do Instead
