Tag Archives: common

Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes

Evan CumminsJune 12, 2015 When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it … Continue reading Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes

Stop Believing These Three Common SEO Lies

Mark PrestonMay 12, 2015 Given that good Search Engine Optimisation techniques are considered the Holy Grail of online branding, it should probably come as no surprise to find a multitude of myths, tall-tales and outright lies being spread about the process. The trouble is, when these misleading ideas become popular, real businesses start following them. … Continue reading Stop Believing These Three Common SEO Lies

Hiring to Win: 5 Common Hiring Mistakes You Never Want to Make

Marcus TgettisMay 2, 2015 A poor hiring decision can leave its mark on your business. While monetary loss might be the first cost that comes to mind, a bad hiring decision also has the power to negatively impact employee satisfaction, customer experience, and the overall productivity of your business. A recent survey from online employment … Continue reading Hiring to Win: 5 Common Hiring Mistakes You Never Want to Make

Blast Through The Most Common Business Blogging Obstacles

Julia BorginiApril 16, 2015 By now you’ve heard all the stats about business blogging… Nearly 40% of US companies use blogs for marketing purposes. B2B companies that blog get 67% more leads per month than those who don’t. Companies that blog have 55% more website visitors. In fact, that’s probably why you started a business … Continue reading Blast Through The Most Common Business Blogging Obstacles