Three of the most important trends in email marketing right now are personalization, triggered messaging, and rendering techniques. These were the trends that we led off with in our annual Best of the Email Swipe File report this year, and reader reaction has confirmed that we were on the right track. Since releasing the report, … Continue reading The Common Thread
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2 Common Small Business Brand Traps to Avoid
Building a small business brand has its challenges. But by avoiding these simple (but unfortunately common) brand mistakes, you will save your business from brand failure. Do I know you? Not knowing who you are marketing to is a BIG no-no. It’s vital that you are specific with the types of customers you’re going after. … Continue reading 2 Common Small Business Brand Traps to Avoid
Make common cause Internet Marketing Tips
The Internet marketing industry has grown and evolved over the years so that it’s now a vast field that contains lots of sub-categories. In order to understand how to make it work for you, we’ll be discussing a few simple tips below. Success in Internet marketing can be much easier if you spend time creating … Continue reading Make common cause Internet Marketing Tips