Tag Archives: Communications

IDG Communications rebrands as Foundry, positions itself as a martech company

Branding Trends

The long time publisher of MacWorld and TechHive pivots to marketing technology. Chris Wood on February 18, 2022 IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company … Continue reading IDG Communications rebrands as Foundry, positions itself as a martech company →

Can Text Strengthen Your Customer Communications?

Text Advertisement

Clate Mask November 19, 2021 As people have become more mobile and work schedules more flexible, it’s not surprising cell phones have become our primary means of communicating both personally and professionally. And while it’s good to be able to view email on our phones, it’s much easier to send and receive time-sensitive information via … Continue reading Can Text Strengthen Your Customer Communications? →

Why You Should Outsource Communications

Communication Tools

Why You Should Outsource Communications In an increasingly globalized business world, outsourcing has become an effective and cost-effective way of delivering services and driving growth. Outsourcing gives your business access to unlimited professional services to move to the next level. Typically, communications outsourcing is the most common form of outsourced services. A small or medium enterprise … Continue reading Why You Should Outsource Communications →

The Art of Good Remote Work Communications: Learn When to Pick up the Phone

Remote Communication

Nicholas Ruggieri July 27, 2021 For years, our team spent our days in a cluttered, cramped office space in New York. It was the heart of our operations and what kept us on track, or so we thought. We were hunting for a larger space to accommodate a growing team when the pandemic hit and … Continue reading The Art of Good Remote Work Communications: Learn When to Pick up the Phone →

How inclusion can lead to diversity in marketing and communications

Diversity

Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first Kim Davis on April 9, 2021 at 1:09 pm In an article published this week by The Atlantic magazine, Adam Serwer writes: “Putting out statements supporting Black Lives Matter or adorning their logos with pride colors is very easy for big corporations, but … Continue reading How inclusion can lead to diversity in marketing and communications →

Boosting Enterprise Productivity with Unified Communications as a Service

Communication Tools

Richard Conn March 12, 2021 By now, you’re well versed in what it’s like to work from home. Remote working has been adopted worldwide and, like it or not, it’s here to stay. As more enterprises realise the benefits of a remote workforce, more job roles are being offered with flexible or even fully-remote working … Continue reading Boosting Enterprise Productivity with Unified Communications as a Service →

5 Steps to Create Accessible Internal Communications

Communication Tools

Alice Corner July 16, 2020 geralt / Pixabay Being an Inclusive Employer is more than just making sure you hire diversely. Different people have different needs in the work place and there is no “one size fits all” measure. Internal comms are the lifeline of any business, regardless of its size. From onboarding to communicating … Continue reading 5 Steps to Create Accessible Internal Communications →

The cross-channel stress test – election year communications

Stress Management

Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel. Len Shneyder on March 19, 2020 at 12:16 pm Believe it or not, the internet has played a role in U.S. elections since 1996. That year all of the presidential candidates created websites, and yes, they … Continue reading The cross-channel stress test – election year communications →

Email and phone communications dominate conversational martech, but chat isn’t far behind

Chatbots

New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Jennifer Cannon on July 17, 2019 Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey … Continue reading Email and phone communications dominate conversational martech, but chat isn’t far behind →

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