New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Jennifer Cannon on July 17, 2019 Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey … Continue reading Email and phone communications dominate conversational martech, but chat isn’t far behind
Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal rapport. Len Shneyder on March 18, 2019 at 8:00 am Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the … Continue reading Think global but send hyperlocal email communications
Alex Jafarzadeh — May 6, 2018 — May 6, 2018 Sound the alarm: We’re now just one month out from the enforcement date for the EU’s General Data Protection Regulation (GDPR). Six years in the making, GDPR is widely considered to be one of the most comprehensive regulatory data protection developments the world has seen, … Continue reading GDPR and the Communications Challenge of Non-Compliance
Abhishek Budholiya — February 22, 2018 Follow @aabudholiya02 — February 22, 2018 IP multimedia subsystem (IMS), the integrated network of telecommunication carriers, facilitates usage of IP (Internet Protocol) for packet communications in all known ways over wireless or landline. Some of these communications include traditional telephony, fax, e-mail, internet access, web services, Voice over IP … Continue reading How Communications are Enhanced by IMS
Matilda Egere-Cooper — November 15, 2017 — November 15, 2017 cocoparisienne / Pixabay In an ideal world, creating diverse workplaces would be a no brainer – like taking long walks in the park, enjoying the sun in summer, or blitzing through your favourite Netflix show (I’m already counting down the days to next year’s Stranger … Continue reading Why Diversity and Inclusion Should Be Part of Your Employee Communications
Tara Banda — February 17, 2017 Follow @tbanda— February 17, 2017 The modern marketplace doesn’t just consist of single stores and companies isolated to a suburb – the ability for people to work from all over the world has enabled them to conduct business from anywhere as well. This also makes the ways we communicate … Continue reading Video Collaboration: A Different View on Communications
Tad Nikolich — November 29, 2016 — November 29, 2016 Today I got to thinking about the tremendous growth of a little thing that we call SMS. It seems like I receive a text message nowadays for everything ranging from my dentist’s office confirming an upcoming appointment to the airline company alerting me of a … Continue reading Why Your Small Business Should be Using SMS for Customer Communications
by Dan Hanrahan Follow @SigstrAppOctober 18, 2016 Your employees rock. They are the most credible voices on the plethora of topics surrounding your brand. They’re the experts on your company’s work environment, integrity, innovation and they’re the face behind the day-to-day grind. You value the work they do, otherwise they wouldn’t still be on your … Continue reading 7 Ways to Use Email Signatures for Internal Communications
by Mark Miller Follow @MMtwopointfiveOctober 11, 2016 Consumer expectations and modern media are evolving and becoming more sophisticated at a frantic pace. The world of public relations and corporate communications is changing along with them, though not always keeping up. Forward-looking professionals in these fields who can see what’s changing can take advantage of the … Continue reading 4 Ways to Move Your PR and Communications Career Forward in 2017
by Len April Follow @ZenithtalentSeptember 4, 2016 Despite the technological achievements that are helping us overcome hiring challenges, the impact of personalization, interaction and engagement can’t be underestimated. Relationships, LinkedIn emphasized at the beginning of 2016, form the cornerstones of business success as the world becomes more digital. “This year’s report,” LinkedIn asserted, “shows a … Continue reading Strong Contingent Workforce Program Leadership Through Powerful Communications
